Simple Marketing Operations Blog

Global events in the last couple of years have transformed the workplace for companies of all sizes, and the new normal is here to stay. This shift changes how workflow management is handled, as well...

Project management software has the ability to offer a one stop shop for solving many challenges faced by marketing teams and advertising agencies. And nobody doubts that the benefits of such a tool...

Admation is a marketing project management tool and approval workflow software that helps marketing and digital teams, ad agencies, brands and compliance teams to manage the creative project...

In our line of business, we spend a lot of time listening to brands and ad agencies tell us about the challenges of managing creative approval workflow. High artwork revision counts, ineffectual...

A few years ago a Stanford University study found that collaboration fosters motivation and transforms "work into play". In simple terms, effective collaboration creates a dynamic environment where...

What does a recession mean to marketers like you? Should you cut your marketing budget and be conservative in order to weather the storm? Or should you keep on marketing, but just tweak your...

Put simply, across most brands, marketing assets and campaigns will need to be reviewed and ultimately approved by various stakeholders at some stage. That's just the way of the land, but manage the...

Just imagine this quickly. Your marketing project is complete, you thought you everything had been checked and approved and you eagerly await for it to go to market. Oh no, here it comes, you've...

Last week, we looked some of the benefits of resource management software at the such as greater transparency and the ability to allocate and track resources more effectively. But to really...