Simple Marketing Operations Blog

A few years ago a Stanford University study found that collaboration fosters motivation and transforms "work into play". In simple terms, effective collaboration creates a dynamic environment where...

What does a recession mean to marketers like you? Should you cut your marketing budget and be conservative in order to weather the storm? Or should you keep on marketing, but just tweak your...

Put simply, across most brands, marketing assets and campaigns will need to be reviewed and ultimately approved by various stakeholders at some stage. That's just the way of the land, but manage the...

Just imagine this quickly. Your marketing project is complete, you thought you everything had been checked and approved and you eagerly await for it to go to market. Oh no, here it comes, you've...

Last week, we looked some of the benefits of resource management software at the such as greater transparency and the ability to allocate and track resources more effectively. But to really...

Last July, the ACCC Chair Rod Sims delivered a timely speech "Companies behaving badly" According to the increasing number of compliance breaches, the ACCC found that many businesses had indeed been...

Marketing compliance. Two words that can literally send you into a tailspin especially as a marketer working in heavily regulated industries such as Finance, Healthcare, Pharmaceuticals, Insurance,...

One common frustration experienced by ad agencies is the difficulty of managing resources effectively. And, unfortunately, when resource management goes awry both workflows and budgets ultimately...

Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or...

In recent years, there has been increased emphasis on data security and consumer protection, so much so that several countries around the world have enacted laws and regulations to protect consumers...