Marketing approvals are a critical part of every campaign, yet they’re often the biggest bottleneck. For marketing teams managing multiple assets, stakeholders, and compliance reviews, traditional methods like email chains, PDF markups, and offline feedback loops are time-consuming, inconsistent, and prone to error.
Even when teams adopt online proofing tools, if those tools aren’t powerful enough—or don’t support the full approval workflow—they quickly become a burden rather than a solution. As a result, teams often revert to old habits like using email to gather feedback, introducing confusion, missed updates, and compliance risks.
Admation is an all-in-one marketing project management and approval software platform built to solve these challenges. Designed for marketers, creatives, agencies, and compliance teams, Admation streamlines the entire marketing approval process—from briefing and asset creation to online proofing, review, and final sign-off.
At the heart of Admation is the Approval Centre—where creative content and documents are reviewed, marked up, and approved by all key stakeholders. It centralises the creative approval process so you can track versions, collect feedback in real time, assign tasks, and maintain full visibility and control over every marketing deliverable.
What’s New in Admation’s Approval Centre?
In the coming weeks, August 2025 the Admation Approval Centre is getting a major overhaul. This isn’t just a facelift. The new Full Screen Approval View has been completely rebuilt from the ground up—every line of code replaced—to deliver faster performance, cleaner navigation, and powerful new proofing tools.
Here’s what your team can expect:
Full-Screen, Distraction-Free Interface
A modern UI that maximises artwork space and removes visual clutter.
Why it matters: Reviewers can focus purely on the creative without distractions. Ideal for executive presentations and brand reviews.
Top Toolbar for Proofing Tools
All tools (zoom, markup, compare, rotate) are now in a fixed top toolbar.
Why it matters: Easier for everyone—especially infrequent users—to find and use tools without digging through menus.
Smart Sidebar Tabs
New sidebar layout with dedicated tabs for:
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Details including Approval paths
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Forwarded feedback
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Checklists
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Project metadata
Why it matters: Teams get better context during reviews—helping brand, legal, and marketing teams verify information faster.
Rotate & Zoom Artwork
Rotate layouts to the correct orientation and zoom with precision.
Why it matters: Perfect for packaging, print, and retail marketing. See content in the format it will appear in-market.
Advanced Compare Modes
Compare revisions with four flexible modes:
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Side-by-side
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Swipe to reveal changes
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Overlay blend
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Pixel contrast (highlight small visual differences)
Why it matters: Speeds up review cycles and ensures key changes are clearly understood—reducing rework and missed edits.
Unified Markup List + Filters
All markups across a multi-page document are now listed in one place—with filters by user, role, and comment type.
Why it matters: Eliminates duplicated feedback, helps isolate legal vs brand comments, and clarifies what’s been actioned.
Sticky Notes
Drop a sticky note anywhere on a page—no need to draw a box or shape.
Why it matters: Makes it faster to leave pinpointed comments during reviews. Ideal for quick feedback, especially when reviewing high volumes of assets or working with non-design stakeholders.
Text Selection
Select and quote exact text directly from within the artwork when adding your markup.
Why it matters: Essential for legal and compliance reviews where specific claims or disclaimers need to be flagged and documented with precision.
Smarter Batch Approvals
Thumbnails now scale to the asset’s true size (e.g. A4, A3, banners) in batch approvals.
Why it matters: Improves confidence and efficiency when approving multiple deliverables in one session.
Why These Approval Features Matter to Marketing Teams
This upgrade is more than a technical refresh. It’s designed to solve real problems that marketing, brand, and compliance teams face every day:
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Packaging Reviews: Rotate and zoom features allow product marketers to validate artwork in the correct orientation, without printing.
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Campaign Versioning: Compare revisions side-by-side or in overlay mode, making feedback faster and clearer.
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Compliance Checks: Sidebar tabs, text selection, and checklist access ensure legal teams can verify copy, claims, and mandatory content without back-and-forth.
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Multi-Stakeholder Collaboration: Filter markups by reviewer to quickly understand who’s said what—avoiding rework and delays.
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High-Volume Asset Approvals: Thumbnail improvements make it easier to approve multiple deliverables in a single session, with full confidence in scale and format.
Launching August 2025
This powerful new Approval Centre will begin rolling out to all Admation users from mid-August. For current clients who want early access, you can opt in via your Customer Success Manager as part of the managed rollout.
If your team is still chasing feedback over email or stitching together PDFs with manual markups, it’s time to explore a purpose-built platform. Admation combines marketing project management software, creative workflow tools, and marketing approval software into one seamless experience—so you can manage creative projects and stay compliant with less effort.
Connect with our team to book a demo and see how Admation can streamline your marketing approvals.
