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Brilliant creative briefs: how to get the best work from your agencies

We’ve all been there – you re-read a brief, it sounds spot-on and then bam – you’re locked in an ongoing back-and-forth with your agency making countless changes and all of a sudden you’re hit with the realisation that this may never end. In this webcast, former global marketing and creative director for McDonald’s Joe Talcott, shares with us his top tips on how you can ‘brief brilliantly’ and get results.

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