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Youi Insurance selects admation to streamline its marketing projects

Youi Insurance has nominated admation as its preferred marketing project and resource management software. We're very excited about this new relationship and look forward to adding value to Youi's marketing content production.

To date, Youi's marketing department has been using a range of tools to manage their resources and approval workflow: Microsoft Office Word and Excel for briefing projects and scheduling resources; and email correspondence for managing approvals.


Youi went in search for one comprehensive tool that could provide:

  • More visibility over the department?s marketing calendar and associated tasks
  • The ability to brief marketing projects
  • Tools to allocate and re-allocate tasks and resources
  • The capacity to see when resources are under-utilised or overbooked
  • Transparency over bottlenecks
  • The ability to set complex approval tiers for marketing workflow
  • Inbuilt storage capabilities for saving final, approved files
  • Digital asset management (DAM) for storing branding assets

Admation was selected by Youi for its range of integrated features including marketing resource management (MRM), project and approval workflow management and DAM. The software will be used across all areas of the business with an initial focus within the marketing and studio teams. Legal and compliance will be brought in at a later stage.

With admation, Youi aims to achieve: 

  • More productivity and greater speed to market
  • Less confusion and errors in the briefing and approval process
  • An audit trail of marketing work for better compliance
  • Improved marketing resource management

We look forward to a fruitful relationship together.