It's reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment. 2022 has been a challenging year off the back of two exception years. Currently not a day goes by where I do not hear a colleague, teacher, client or friend refer to their fatigue. The burnout is real, and it does not seem to discriminate across gender, age, industry or occupation.
According to an ABC article on burnout, three experts identify several changes in the way we work that may be increasing burnout - shrinking job stability, mounting workloads, fewer resources to tackle that workload, an erosion of work-life balance, and so on.
In our previous blog How to avoid burnout in a creative ad agency we provided an overview of burnout and what the individual and ad agency can do to combat the problem. This week we want to expand upon the point of marketing resource management software and how it can help creative teams feel more in control of their projects and workloads. We created admation with many inbuilt features to do exactly that.
How admation's marketing resource management software can help ease the burden of managing multiple projects:
1. Manage resources with more visibility and accuracy to reduce high-pressure workloads.
One of the major causes of burnout is unrelenting, high-pressure workloads with no end in sight. Admation has an integrated resource management feature that enables traffic managers to resource projects more effectively.
Tasks can be assigned in just a few clicks and then admation notifies the resource about the allocation. An easy drag and drop tool means that tasks can be reassigned in emergencies in no time at all. If a resource is already booked in a certain time slot, tasks cannot be allocated to them. In addition, a live workload meter displays the current capacity of all resources and when a resource reaches 100% capacity an alert is sent to the administrator. Creatives can also check their daily/weekly/monthly assigned tasks so they know what work is booked and plan accordingly. In addition, account managers can check in and see the resource capacity before briefing in work to ensure that resources will be available.
2. Admation eliminates the overwhelming amount of daily emails.
In today's fast-paced and digital world, professionals across various industries are inundated with an overwhelming number of emails on a daily basis. These emails not only consume valuable time but also lead to confusion and inefficiency, especially when it comes to the approval process. However, with Admation's robust feedback feature, these challenges can be overcome.
Admation provides a user-friendly platform where stakeholders can easily log in and review artwork for approval. Instead of relying on lengthy and often confusing email exchanges, stakeholders can simply navigate through Admation's interface to provide feedback directly on the artwork. This eliminates the need for constant email checking and back-and-forth communication, streamlining the approval process.
One of the standout features of Admation's feedback system is the batch feature. With this feature, changes and feedback can be sent to designers in batches, reducing the need for constant email notifications. Stakeholders can consolidate their feedback and send it all at once, allowing designers to focus on implementing the changes efficiently. This not only saves time but also ensures that all feedback is addressed comprehensively, without any risk of missing important details.
By eliminating the reliance on emails for approvals, Admation's feedback feature provides professionals with a more streamlined and efficient way of collaborating on artwork. Stakeholders can easily access the platform, review the work, and provide feedback in a clear and concise manner. Designers, on the other hand, can work more effectively without the constant interruption of email notifications, resulting in improved productivity and timely delivery of projects.
In conclusion, Admation's robust feedback feature revolutionizes the traditional email approval process. By providing a user-friendly interface for stakeholders to review and provide feedback on artwork, and by introducing the batch feature to streamline communication, Admation ensures that professionals can manage their workload more effectively. Say goodbye to the overwhelming bombardment of emails and embrace the efficiency and convenience of Admation's feedback feature.
3. Getting the brief right at the start of a campaign eliminates work later on.
Nailing the brief is everything in this game, and getting it wrong can mean days or even weeks of extra work. This can lead to frustration and stress, not to mention wasted resources and missed deadlines. However, with admation's inbuilt project briefing tool, you can ensure that all project details are captured accurately and comprehensively right from the start.
The mandatory fields on admation's brief templates act as a checklist, guiding you through the essential information that needs to be included in the brief. This helps to eliminate any potential misunderstandings or omissions that could cause confusion later on. By having all the necessary details captured upfront, you can save valuable time and prevent unnecessary back-and-forth communication with stakeholders.
Not only does admation's project briefing tool ensure that all the required information is included, but it also streamlines the approval process. Once the brief is completed, it can be sent through a quick approval process to ensure that all stakeholders are aligned and on the same page. This eliminates any ambiguity or uncertainty about how to proceed with the project.
With the ability to gather feedback and approvals directly within admation, you can easily track the progress of the brief and ensure that all necessary changes or clarifications are addressed in a timely manner. This collaborative approach saves time and reduces the risk of miscommunication, ultimately leading to more efficient and successful project outcomes.
In conclusion, admation's project briefing feature is a valuable asset for creative teams looking to avoid the pitfalls of a poorly executed brief. By capturing all project details upfront and streamlining the approval process, you can minimize the risk of misunderstandings, save time, and ultimately deliver high-quality work that meets client expectations. Don't let a flawed brief derail your project – leverage the power of admation's project briefing tool to set yourself up for success from the start.
4. Online proofing tools provide more control over artwork changes.
When creatives are caught in an endless cycle of artwork changes, they're unable to complete tasks on deadline and move on to other projects. This not only hampers their productivity but also increases the risk of errors and missed deadlines. However, with admation's online proofing tools, these challenges can be overcome.
The advanced features of admation's online proofing tools allow reviewers to not only highlight specific areas of the artwork but also make text comments directly on the digital file. This eliminates the need for deciphering handwritten markups and ensures that feedback is accurate and easily understandable. By providing clear and concise comments, reviewers can effectively communicate their suggestions and requirements to the creative team.
Additionally, admation's online proofing tools enable reviewers to compare two versions of the artwork side by side. This feature significantly reduces the chances of changes getting missed or overlooked. Reviewers can easily identify any discrepancies or inconsistencies between versions and provide feedback accordingly. This streamlined process ensures that all necessary changes are addressed and incorporated in a timely manner, preventing any unnecessary delays or rework.
By empowering reviewers with these intuitive online proofing tools, admation helps creatives break free from the endless cycle of artwork changes. They can now complete their tasks on deadline and move on to other projects with confidence, knowing that their work has been thoroughly reviewed and approved. This not only improves their productivity but also enhances the overall efficiency of the creative process.
In conclusion, admation's online proofing tools revolutionize the way artwork changes are managed. By enabling reviewers to highlight areas, make text comments, and compare versions, admation ensures that all feedback is clear, accurate, and easily accessible. This not only reduces the chances of errors and missed changes but also improves the overall collaboration and efficiency of the creative team. With admation, creatives can break free from the endless cycle of artwork changes and focus on delivering high-quality work on time.
5. Approval templates and pathways help to fast-track campaigns.
Admation's approval workflow management tool offers a plethora of fantastic features that effectively eliminate bottlenecks and time-consuming administrative tasks that can eat up hours of your team's valuable workday. With the ability to customize approval pathways using admation's templates, all it takes is a simple click to direct content along a dedicated route. If you have different levels of approval, admation automatically sends artwork forward once it has been approved by all relevant individuals at the designated level.
By utilizing customized pathways, you can ensure that artwork is never reviewed at the wrong time. For instance, if Legal were to review artwork too early, it may need to be routed back to them after final approvals, leading to unnecessary additional work. This unnecessary work only adds to the burden for everyone involved.
6. Less time wasted locating brand assets.
How many times do your designers go searching for assets only to come across a folder with multiple versions? The quandary - is it the most current asset or not?
Admation's inbuilt digital asset management enables users to save their most current assets so then it's just a quick search to have them at your fingertips. With Admation's comprehensive digital asset management system, designers can easily organize and categorize their assets, ensuring that they are always accessible and up-to-date. No more wasting time sifting through folders and files, trying to determine which version is the most recent.
In addition to saving and organizing assets, Admation also offers an inbuilt ad library specifically designed for storing final artwork. This feature allows creatives to have a centralized location for all approved and final versions of their work. Gone are the days of searching through various folders and email chains to find the correct artwork. With Admation's ad library, designers can quickly locate the final versions they need, saving valuable time and reducing frustration.
But what if you want to run a previous campaign again? Admation has you covered with its nifty re-run feature. Instead of starting from scratch, you can easily access and duplicate previous campaigns with just a few clicks. This feature not only saves time but also ensures consistency across your marketing efforts. And with Admation's quick step approval process, you can swiftly get the necessary approvals and launch your campaign faster than ever before.
So, say goodbye to the confusion of multiple asset versions and the hassle of searching for final artwork. Admation's digital asset management, ad library, and re-run feature provide creative teams with the tools they need to streamline their workflow and reduce the stress of managing multiple projects. With Admation, you can have your assets at your fingertips, ensuring that you always have access to the most current versions and making your design process more efficient and effective.
Schedule a demo with our product team today and see how admation is helping creative teams manage increasing workloads and reduce the stress. Book Today!
