How Foxtel’s in-house agency Felix delivers brand and efficiency gains
How Foxtel’s in-house agency Felix delivers brand and efficiency gains Subscription television company Foxtel doesn’t do things by halves. Ranked in the top 10 Australian advertisers by spend, the...
7 Ways to Boost Creative Standards at your In-house Agency
Internal creative departments get a bit of a bad rap. They’re not all populated by burnt-out, ex-agency staffers looking for a quiet life. Mostly, your typical in-house agency team is full of...
Balancing Agile Marketing and the Creative Process
Balancing agile marketing and the creative process Agile marketing and the big creative idea: can they be cosy bedfellows or are they mutually exclusive?
How Simple Fills the Gaps in the Marketing Process
Ever felt like you’re working in a team of one? Even in big marketing teams it can feel like you come in, do your job, and hand your work over to the next person with little idea of when you’ll see...
Under the hood of AGL’s digital transformation
Under the hood of AGL’s digital transformation Energy supplier AGL is undergoing a massive corporate agile digital transformation. We talked to General Manager, Customer Experience Transformation...
Agile Marketing Software: How Simple Supports your Agile Process
Business professor Leon C Megginson’s famous words sum up the conundrum facing a growing number of marketing leaders who are turning to agile marketing processes to help them prosper in a disrupted...
Why Intellectual Property is Crucial to your Brand’s Digital Marketing Success
It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...
Six Ways to Smash the Silo Effect that Plagues Marketing
Most customers are on first-name terms with the Silo Effect: you know, when you call your insurance company to discuss your home insurance policy and find if you also want to take a car insurance...
6 Mistakes to Avoid When Implementing Agile Marketing
Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...
Agile Marketing: 101 Things to Know Before You Go Agile
Heard of agile marketing? Wondering if you should try it with your marketing team? We’ve done the leg work and gathered together more than 100 need-to-know insights, statistics, observations and...
