Simple Marketing Solutions Blog

At a recent summit on customer experience, analyst firm Gartner debunked three myths about the customer experience. Instead of talking about how companies need to go above and beyond to delight the...

Few people know what it takes to deliver successful transformations in marketing and operations as well as Norma Abeyasekera, founder of Abey & Abey Consulting and former Director Operations,...

Internal agencies are all the rage, it seems. Whether you’re in corporate marketing, retail, a technology start-up or a sector with specific needs such as higher education — marketing teams are...

Marketing teams were once relatively stable structures with brand and direct marketing teams, perhaps a communications or events team, and a few agency partners. That has changed with the addition of...

“Planning is bringing the future into the present so that you can do something about it now.” That’s the claim of time management guru Alan Lakein. So why don’t more marketers look forward to...

AI has moved from a prediction about creative briefs to a working part of how marketing teams write them. Teams now use AI assistants to draft brief sections, structure scattered stakeholder input,...

“There’s a tsunami coming.” So said John Hennessy, President of Stanford University in a now-famous interview with The New Yorker in 2012. He was referring to how technology was about to radically...

As big brands like Optus and CUB embrace the concept of bringing creative work in-house, the discussion around the rise of in-house studios and internal agencies becomes a hot topic once again. It’s...

Brand guidelines are refreshed by auditing what already exists, identifying where the brand has drifted in practice, agreeing what changes and what stays, and then rolling the update out in a way...

You might remember the controversial Pepsi ad featuring Kendall Jenner that was pulled by the soft drink maker shortly after it first went to air in 2017, effectively for trivialising serious social...