Melbourne, Australia – Feburary 2026 — Simple and Dokio have announced a strategic partnership to support organisations managing central marketing operations alongside local execution and sales enablement.
The partnership brings together two companies that address different but complementary parts of the marketing lifecycle. Simple supports marketing teams with structured workflows for project management, approvals and marketing compliance, while Dokio enables sales, regional and frontline teams to personalise and deploy approved content confidently at scale.
By working together across shared clients, Simple and Dokio help organisations ensure every customer-facing asset — from campaign materials to sales collateral — is compliant, consistent and ready for execution.
Why this partnership exists
Sales teams move fast. Governance needs to move faster.
Across industries, organisations face a common challenge:
- Sales and local teams need content that is timely, relevant and easy to use
- Marketing teams need confidence that every asset remains:
- On-brand
- Legally approved
- Regulatory compliant
- Consistent across markets
Without the right operating model, organisations risk unapproved content reaching customers, brand inconsistency across regions, slow execution caused by manual coordination, and increased exposure to marketing compliance risk - particularly in regulated environments.
This partnership supports a modern approach to sales enablement:
central governance with local execution, without compromise
Supporting governance and execution across teams
Marketing teams today operate across multiple levels. Central teams plan campaigns, manage creative workflows and oversee brand and marketing compliance. At the same time, sales teams, regions and local locations need the flexibility to execute content quickly and responsibly.
Simple supports central marketing operations by providing structure, visibility and control across marketing projects, approvals and marketing compliance processes. This is especially critical in industries where legal and regulatory requirements apply to every customer-facing communication.
As Darin Lloyd, CEO at Simple, explains:
“Marketing governance doesn’t stop at approval. By partnering with Dokio, we’re extending compliance and control all the way into the hands of field and sales teams.”
Dokio supports sales enablement and local execution by enabling organisations to distribute brand-approved content that sales and frontline teams can personalise safely. This allows content to be adapted for local or customer-specific use while remaining within clearly defined guardrails.
For Tracey Cooper, CEO at Dokio, this balance is essential:
“Every customer-facing communication matters. Together with Simple, we’re giving organisations governance over every piece of content, without slowing down execution.”
Together, Simple and Dokio address a shared challenge faced by many organisations — balancing strong governance with the speed required by modern sales and local teams.
Benefits for clients
For organisations using both platforms, the partnership delivers practical benefits:
- Clearer alignment between central marketing teams and sales or local stakeholders
- Improved brand consistency and marketing compliance
- More efficient creative workflows and approvals
- Reduced manual coordination and rework
The partnership is particularly relevant for organisations with distributed teams, including health, insurance, retail and large enterprise environments.
Practical example: Health insurance marketing
Consider a health insurance organisation managing multiple products, departments and local clinics.
Central marketing teams use Admation, Simple’s marketing approval solution, to manage creative projects and approve the legal and regulatory content required to promote their products and services. This ensures all marketing materials meet strict brand and marketing compliance requirements before they are made available for use.
Once approved, this content can be templated in Dokio, enabling sales teams and local clinics to create bespoke, compliant marketing materials without introducing approval delays.
The result is a clear separation of responsibility:
- Central teams control approvals and marketing compliance
- Sales and local teams gain flexibility and speed
- Risk is reduced without slowing execution
A shared commitment to better marketing operations
This partnership is not about merging platforms or forcing technology change. It recognises that marketing operations and sales execution serve different purposes — and that organisations benefit when technology providers work together to support those needs.
Simple and Dokio will continue to operate independently while collaborating to better support shared clients and evolving marketing and sales requirements.
Learn more
To learn more about Simple, visit simple.io
To learn more about Dokio, visit dokio.com
