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Simple Marketing Operations Blog

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Tips To Improve Collaboration for Remote Teams Working on Creative Projects

A few years ago a Stanford University study found that collaboration fosters motivation and transforms "work into play". In simple terms, effective collaboration creates a dynamic environment where...

Headaches in Managing Ad Agency Resources

One common frustration experienced by ad agencies is the difficulty of managing resources effectively. And, unfortunately, when resource management goes awry both workflows and budgets ultimately...

Is your digital or creative ad agency working to it's best potential?

It is entirely possible that a portion of your creative workforce is already suffering from burnout. Every time there is a change in your work environment, it is estimated that 5-7 per cent of your...

How Foxtel’s in-house agency Felix delivers brand and efficiency gains

How Foxtel’s in-house agency Felix delivers brand and efficiency gains Subscription television company Foxtel doesn’t do things by halves. Ranked in the top 10 Australian advertisers by spend, the...

7 Ways to Boost Creative Standards at your In-house Agency

7 Ways to Boost Creative Standards at your In-house Agency Internal creative departments get a bit of a bad rap. They’re not all populated by burnt-out, ex-agency staffers looking for a quiet...

Brilliant creative briefs: how to get the best work from your agencies

We’ve all been there – you re-read a brief, it sounds spot-on and then bam – you’re locked in an ongoing back-and-forth with your agency making countless changes and all of a sudden you’re hit with...

This Digital Marketing Team Hacked its Process and Shifted Half its Media Spend

In the past year, the marketing team at Deakin University has experimented with hacking agile marketing process in a conscious effort to become faster and more responsive, with the digital marketing...

8 Tips for Tackling your Internal Agency’s Biggest Problem: Growth

Internal agencies are all the rage, it seems. Whether you’re in corporate marketing, retail, a technology start-up or a sector with specific needs such as higher education — marketing teams are...

4 Sure-Fire Ways to Improve Your Agency Relationships

Looking for better work from your creative agency? This can lead marketing teams to those all-consuming, headline-grabbing agency pitches that end up being expensive, time-consuming and inherently...

3 Mistakes to Avoid at Your In-House Agency

When big brands such as Optus and CUB bring creative work in-house — along with some other retail and services brands currently rumoured to be doing the same — the rise of the in-house studio or...