Have you ever experienced that sheer panic when you realise Legal or Compliance hasn't approved a campaign that's gone live? If so, you wouldn't be alone. But when there's a breakdown in your approval workflow process, you leave your brand wide open to marketing compliance issues.
In a nutshell, brands are beholden to both internal and external marketing compliance:
The risks of marketing compliance can be costly to brands both in terms of their reputation and bottom line. So what's the best way forward to mitigate non-compliance issues?
Admation has inbuilt project management and approval workflow features that can greatly improve your marketing compliance. Is it time to consider implementing approval workflow software? Here are 5 ways Admation can make you better at managing your marketing compliance:
1. Admation's Reserve Button2. Admation's Multi-User Briefing
The success of your marketing campaigns is heavily reliant on having everyone on the same page at the beginning of each project. That's why nailing your briefs is an imperative. Admation's Multi-User Briefing tool enables any number of nominated stakeholders to review and approve a brief before it is sent through to the creative team. This is the perfect time to get Legal or Compliance involved to ensure your projects are marketing compliant. In addition, this feature also minimises artwork revisions and errors further down the track.
3. Admation's Approval Checklists
Ensure that marketing compliance is checked off even before the project is sent to stakeholders for approval. This feature provides a list of questions and actions that can be customised to specific departments and stakeholders. Each item on an approval checklist needs to be ticked off before the project can be sent on for approval. This provides assurance that marketing compliance is being upheld on every project you work on. This feature also decreases the potential for errors and high artwork revisions which improve the overall efficiency of your approval workflow.
Recommended reading: 5 ways to solve your marketing compliance issues
4. Admation's tiered approvals
Recommended reading: Best practices for marketing compliance in tightly regulated industries
5. Admation's automatic audit trailAdmation enables users to save all project briefs, files, feedback and approvals in one central hub, which helps to create an audit trail of marketing work. For example, Admation's Online Documents, which can be anything from a project estimate to a creative brief, can be completed and uploaded to the project. Users can then share the document with any stakeholder, which is tracked, providing a complete audit trail for your online documents. Having an audit trail means that users are more accountable for their work and, therefore, more likely to follow marketing compliance rules. If your brand was ever questioned over a breach of regulations, an audit trail might just be the thing that saves you.
When brands are effective in managing their marketing compliance, the benefits are manifold:
Recommended reading: The benefits of staying on top of your marketing compliance
Keen to learn more about Admation approval workflow software for your marketing compliance? Book a demo today.