Got Bad Briefing Habits? Here's How Admation Helps You Brief Better
The creative brief isn’t just paperwork; it’s the cornerstone of your marketing project. Yet, briefing often turns out to be a challenge even for seasoned professionals. A well-written brief should...
How to Write the Perfect Marketing Brief in 13 Essential Steps
Introduction: The Power of a Well-Written Marketing Brief
How to Provide Effective Feedback in Marketing Approvals
In managing and delivering creative and marketing projects, feedback is essential. It’s the compass that directs your campaigns toward achieving their goals, ensuring your brand message is both...
The Risks of Not Using Marketing Resource Management (MRM) Solution
We’ve talked about the benefits of using a MRM tool such as Admation but it’s equally important to understand the risks of not using one. Here’s a deeper look at the risks and their impact marketing...
Why Project Management Software Without MRM is Incomplete
Why Project Management Software Without MRM is Incomplete The complexity of marketing requires more than just basic project management software. Marketing departments manage increasingly intricate...
Maximising Martech Adoption and Utilisation: Unlock the Potential
Imagine this scenario: A seasoned marketer returns from long-service leave, energised and keen to re-immerse herself in her projects and collaborate with her team. However, what she encounters is a...
Why Digital Asset Management is Essential for Brand Consistency
Maintaining brand consistency across all channels is a challenging yet crucial task. Brands must present a unified image, whether interacting with customers on social media, emailing campaigns, or...
Maximising Marketing Efficiency Through Resource Management Automation
Efficient resource allocation is the cornerstone of successful marketing project management. In an increasingly competitive market, maximising resources while maintaining high-quality outputs is more...
The Dirty Dozen: 12 Common Marketing Problems Simple Solves
Running marketing using spreadsheets, email and other tools that aren’t fit for purpose? The result is hours of time wasted each week in inefficient processes, opportunities lost through lack of...
