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Simple Marketing Operations Blog

Stay up to date with Marketing Operations industry trends and news

Simple appoints Darin Lloyd as new CEO as part of post-merger strategy

Marketing management software group Simple today announced the appointment of Darin Lloyd as its new CEO, as part of its amplified strategy focusing on product and user experience following the...

9 Top Martech Trends for 2020

As 2019 draws to a close, Simple took the opportunity to reflect a little on some of the martech trends that moved the needle this year, and where we’re likely to see activity concentrated in...

The Changing Structure of Marketing Departments in the Age of Disruption

The traditional marketing department structure is under siege from the impact of new technologies, but while marketers know their organisations need an overhaul, many are struggling to formulate...

How Foxtel’s in-house agency Felix delivers brand and efficiency gains

How Foxtel’s in-house agency Felix delivers brand and efficiency gains Subscription television company Foxtel doesn’t do things by halves. Ranked in the top 10 Australian advertisers by spend, the...

Microsoft blog spotlight: Why Simple thinks exciting times are ahead

This week brings the launch of an exclusive interview between our Simple’s very own CEO and the Microsoft Dynamics 365 team. Microsoft’s monthly blog looks at the challenges of 2020 – the...

The Transition to Agile Marketing: Be prepared!

Before you decide to implement an Agile Marketing process, it’s important to assess the benefit to your organisation of adopting Agile Marketing and your readiness for it — both from the point of...

Digital, data and connectedness: inspiring officers at the Police Digital Summit 2021

Police force representatives from across the UK joined together for three days of back-to-back sessions covering all things digital transformation: new technologies, data-driven policing and digital...

*Simple launches in EMEA to help CMOs claw back cost of marketing complexity

LONDON – 10 October 2018: Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17m to...

Simple raises $17m to roll out marketing operation management platform globally

Marketing operations firm Simple has raised $17 million to roll out its new Intelligent Marketing Platform globally. The round is led by Brett Blundy’s BBRC Private Equity, with existing investor...