Simple Marketing Solutions Blog

The creative brief isn’t just paperwork; it’s the cornerstone of your marketing project. Yet, briefing often turns out to be a challenge even for seasoned professionals. A well-written brief should...

Introduction: Collaboration Has Evolved Creative collaboration used to be simple — gather everyone in a room, brainstorm, and move forward. In today’s hybrid and remote work environment,...

Marketing teams today are running at full speed — juggling campaign deadlines, compliance reviews, and creative sign-offs across dozens of channels. Between tight timelines and constant stakeholder...

Imagine your marketing department as a content factory. Ideas spark and ignite, feeding into the creative process. But instead of a smooth flow of polished marketing materials emerging from the...

Behind every high-performing creative team is a structured workflow that keeps projects moving, feedback aligned, and deadlines intact. But designing or overhauling a creative workflow can feel...

Marketing approvals are a critical part of every campaign, yet they’re often the biggest bottleneck. For marketing teams managing multiple assets, stakeholders, and compliance reviews, traditional...

Spreadsheets. Love them or loathe them, they’re still one of the most-used tools in marketing. Despite the rise of sophisticated marketing project management software, many teams still rely on...

Why Project Management Alone Isn’t Enough for Marketing Teams Marketing has evolved into a highly dynamic, multi-layered function. Today’s teams aren’t just managing campaigns—they’re overseeing a...

Marketing compliance is no longer optional—especially if you’re working in highly regulated industries like finance, healthcare, insurance or pharmaceuticals. The stakes are high, and the rules are...