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Simple Marketing Operations Blog

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Top 10 admation features to make your marketing compliance failsafe

Last July, the ACCC Chair Rod Sims delivered a timely speech "Companies behaving badly" According to the increasing number of compliance breaches, the ACCC found that many businesses had indeed been...

Ways to manage Marketing Compliance in highly regulated industries

Marketing compliance. Two words that can literally send you into a tailspin especially as a marketer working in heavily regulated industries such as Finance, Healthcare, Pharmaceuticals, Insurance,...

Best Practices for Marketing Compliance in Tightly Regulated Industries

In recent years, there has been increased emphasis on data security and consumer protection, so much so that several countries around the world have enacted laws and regulations to protect consumers...

5 ways admation approval workflow software helps manage marketing compliance

Have you ever experienced that sheer panic when you realise Legal or Compliance hasn't approved a campaign that's gone live? If so, you wouldn't be alone. But when there's a breakdown in your...

How to Fix Your Marketing Risk & Compliance Process

So your company just got called out by the competition regulator and fined for breaching the rules on advertising – meaning ads went out the door with misleading information and incorrect...

Why Intellectual Property is Crucial to your Brand’s Digital Marketing Success

It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...

De-Risk your Marketing Risk and Compliance Process with Simple

What is the biggest problem most marketers face when it comes to meeting marketing risk and compliance requirements? The complexity of the regulations? The length of time it takes legal to get back...

Financial services brands get personal but need the tools to deliver

The increased level of personalisation now available to financial services brands through the responsiveness and immediacy of digital media and marketing channels is a double-edged sword.

The 5 lines of defence for marketing risk and compliance

Governance and compliance procedures are often taken for granted in marketing — until they fall down. But what happens when risk and compliance procedures go wrong?Imagine a financial institution...

4 Things We’ve Learned from Ongoing Global Financial Scandals

In 2019 there are some massive global issues for financial services marketers that will not go away. Every major market, from Europe to the US to Australia, seems to be affected.