Book a Demo

Simple Marketing Operations Blog

Stay up to date with Marketing Operations industry trends and news

Redefine marketing campaigns with marketing project management software

As the number of marketing campaigns increase to satisfy multiple channels, marketers are faced with new challenges. Project management tools and processes that may have worked previously are just...

Delivering Value in a Disrupted Marketing World

Marketing is facing disruption and change on a scale not seen before. How do you win the hearts and minds of your customers and your organisation at a time of rapid digital transformation? Simple...

How Marketing Operations (or MRM) Underpins Successful Digital Transformations in Marketing

These days you can’t turn around in business without being exposed to some form of digital transformation. It seems everyone is either actively planning, just emerging from, or deeply mired in a...

The Dirty Dozen: 12 Common Marketing Problems Simple Solves

Running marketing using spreadsheets, email and other tools that aren’t fit for purpose? The result is hours of time wasted each week in inefficient processes, opportunities lost through lack of...

Agile Marketing Software: How Simple Supports your Agile Process

Business professor Leon C Megginson’s famous words sum up the conundrum facing a growing number of marketing leaders who are turning to agile marketing processes to help them prosper in a disrupted...

Six Ways to Smash the Silo Effect that Plagues Marketing

Most customers are on first-name terms with the Silo Effect: you know, when you call your insurance company to discuss your home insurance policy and find if you also want to take a car insurance...

6 Mistakes to Avoid When Implementing Agile Marketing

Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...

Case Study: Using Simple to Manage Sportsbet’s Internal Marketing Workflow

Online bookmaker, Sportsbet, operates a thriving internal creative studio that creates marketing materials and creative assets so its marketing team can send out a constant flow of messaging across...

Five Reasons to get a Marketing Operations Platform (aka MRM) this year

Take a minute to think about this thorny marketing operations issue: how much of your team’s marketing activity is really aligned with your strategic goals?