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10 Steps to Building a High-Performing Creative Workflow Management

Behind every high-performing creative team is a structured workflow that keeps projects moving, feedback aligned, and deadlines intact. But designing or overhauling a creative workflow can feel...

Love Spreadsheets? Now There’s a Smarter, Faster Way to Run Campaigns in Admation

Spreadsheets. Love them or loathe them, they’re still one of the most-used tools in marketing. Despite the rise of sophisticated marketing project management software, many teams still rely on...

The Case for Integrated Marketing Project Management Software

Why Project Management Alone Isn’t Enough for Marketing Teams Marketing has evolved into a highly dynamic, multi-layered function. Today’s teams aren’t just managing campaigns—they’re overseeing a...

Why Brands Must Define and Establish Marketing Operations and Processes

As brands navigate increasingly complex marketing landscapes, defining and establishing marketing operations and workflows is essential. This is particularly crucial for brands collaborating with a...

Got Bad Briefing Habits? Here's How Admation Helps You Brief Better

The creative brief isn’t just paperwork; it’s the cornerstone of your marketing project. Yet, briefing often turns out to be a challenge even for seasoned professionals. A well-written brief should...

Maximising Martech Adoption and Utilisation: Unlock the Potential

Imagine this scenario: A seasoned marketer returns from long-service leave, energised and keen to re-immerse herself in her projects and collaborate with her team. However, what she encounters is a...