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Simple Marketing Operations Blog

Stay up to date with Marketing Operations industry trends and news

Tips To Improve Collaboration for Remote Teams Working on Creative Projects

A few years ago a Stanford University study found that collaboration fosters motivation and transforms "work into play". In simple terms, effective collaboration creates a dynamic environment where...

Best Practices for Marketing Compliance in Tightly Regulated Industries

In recent years, there has been increased emphasis on data security and consumer protection, so much so that several countries around the world have enacted laws and regulations to protect consumers...

7 reasons Admation is better for managing marketing projects than spreadsheets

Spreadsheets have traditionally been used by marketing teams and ad agencies to track approvals, manage resources and timelines, allocate tasks and more. But recently the demands on marketing teams...

Essential Guide to Creative Project Management

When one mentions project management, the first thing that comes to mind is IT or construction. What people don't realize is that project management is no longer the exclusive domain of these...

Redefine marketing campaigns with marketing project management software

As the number of marketing campaigns increase to satisfy multiple channels, marketers are faced with new challenges. Project management tools and processes that may have worked previously are just...

Delivering Value in a Disrupted Marketing World

Marketing is facing disruption and change on a scale not seen before. How do you win the hearts and minds of your customers and your organisation at a time of rapid digital transformation? Simple...

How Marketing Operations (or MRM) Underpins Successful Digital Transformations in Marketing

These days you can’t turn around in business without being exposed to some form of digital transformation. It seems everyone is either actively planning, just emerging from, or deeply mired in a...

The Dirty Dozen: 12 Common Marketing Problems Simple Solves

Running marketing using spreadsheets, email and other tools that aren’t fit for purpose? The result is hours of time wasted each week in inefficient processes, opportunities lost through lack of...

Agile Marketing Software: How Simple Supports your Agile Process

Business professor Leon C Megginson’s famous words sum up the conundrum facing a growing number of marketing leaders who are turning to agile marketing processes to help them prosper in a disrupted...