Simple Marketing Solutions Blog

The creative brief isn’t just paperwork; it’s the cornerstone of your marketing project. Yet, briefing often turns out to be a challenge even for seasoned professionals. A well-written brief should...

Introduction: The Power of a Well-Written Marketing Brief

Imagine this scenario: A seasoned marketer returns from long-service leave, energised and keen to re-immerse herself in her projects and collaborate with her team. However, what she encounters is a...

Running marketing using spreadsheets, email and other tools that aren’t fit for purpose? The result is hours of time wasted each week in inefficient processes, opportunities lost through lack of...

Effectively Managing the Creation and Approval of Brand Assets Effectively managing the creation and approval of brand assets is essential for maintaining consistency and quality across all...

Marketing demands agility and efficiency. As marketers we juggle numerous social media platforms, churn out ever-increasing content volumes, and strive to stay ahead of the curve. Yet, most of us...

Ever feel like you're drowning in a sea of marketing projects? Digital, print, video – it never ends. And on top of that, each project comes with a mountain of approval requirements. Keeping track of...

Let's be honest, in a small marketing team like mine, "resource overload" could be our middle name. Online marketing is a complex beast, with endless platforms and content to manage. As the Marketing...

Navigating the ever-evolving landscape of regulations and compliance across marketing operations can feel like running a marathon in quicksand. Compliance requirements, whether related to data...