Ways the Right Marketing Technology can Improve Your Marketing Workflows
Why are marketing workflows such a hot topic at the moment? The question can be answered just by looking at some of the challenges facing marketing teams all over the world, according to Wipster's...
How to Take The Pain Out of Managing Marketing Requests
How to Take The Pain Out of Managing Marketing Requests
Redefine marketing campaigns with marketing project management software
As the number of marketing campaigns increase to satisfy multiple channels, marketers are faced with new challenges. Project management tools and processes that may have worked previously are just...
10 Hidden Costs of Poor Marketing Process
Much of the effort when it comes to optimising marketing activity results tends to go into distribution channels, or finding the ight media mix. And in times gone by when media spend comprised a much...
The Changing Structure of Marketing Departments in the Age of Disruption
The traditional marketing department structure is under siege from the impact of new technologies, but while marketers know their organisations need an overhaul, many are struggling to formulate...
The Role of the Agile Marketing Brief in 2019
The Role of the Agile Marketing Brief in 2019 An agile marketing brief is different from the creative briefs seen in traditional marketing processes. It always starts from the point of view of the...
Balancing Agile Marketing and the Creative Process
Balancing agile marketing and the creative process Agile marketing and the big creative idea: can they be cosy bedfellows or are they mutually exclusive?
How Simple Fills the Gaps in the Marketing Process
How Simple Fills the Gaps in the Marketing Process Ever felt like you’re working in a team of one? Even in big marketing teams it can feel like you come in, do your job, and hand your work over to...
Under the hood of AGL’s digital transformation
Under the hood of AGL’s digital transformation Energy supplier AGL is undergoing a massive corporate agile digital transformation. We talked to General Manager, Customer Experience Transformation...
The 6 Must-Have Features of A Marketing Operations Platform
Good companies talk about generating efficiencies, but great companies talk about increasing productivity, according to HBR. This is why for many teams, the missing piece in the martech stack...
