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Simple Marketing Operations Blog

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5 Fatal Mistakes Made When Selecting Project Management Software

Project management software has the ability to offer a one stop shop for solving many challenges faced by marketing teams and advertising agencies. And nobody doubts that the benefits of such a tool...

Understanding the cost of endless design revisions and how to reduce them?

Design revisions are a critical part of your design process. They're the single most reliable way for clients and creatives to get on the same page and ensure that the client gets a final product...

7 reasons Admation is better for managing marketing projects than spreadsheets

Spreadsheets have traditionally been used by marketing teams and ad agencies to track approvals, manage resources and timelines, allocate tasks and more. But recently the demands on marketing teams...

Ways the Right Marketing Technology can Improve Your Marketing Workflows

Why are marketing workflows such a hot topic at the moment? The question can be answered just by looking at some of the challenges facing marketing teams all over the world, according to Wipster's...

Redefine marketing campaigns with marketing project management software

As the number of marketing campaigns increase to satisfy multiple channels, marketers are faced with new challenges. Project management tools and processes that may have worked previously are just...

10 Hidden Costs of Poor Marketing Process

Much of the effort when it comes to optimising marketing activity results tends to go into distribution channels, or finding the ight media mix. And in times gone by when media spend comprised a much...

The Changing Structure of Marketing Departments in the Age of Disruption

The traditional marketing department structure is under siege from the impact of new technologies, but while marketers know their organisations need an overhaul, many are struggling to formulate...

The Role of the Agile Marketing Brief in 2019

The Role of the Agile Marketing Brief in 2019 An agile marketing brief is different from the creative briefs seen in traditional marketing processes. It always starts from the point of view of the...

Balancing Agile Marketing and the Creative Process

Balancing agile marketing and the creative process Agile marketing and the big creative idea: can they be cosy bedfellows or are they mutually exclusive?