What Is Marketing Resource Management (MRM)? The Complete Guide for Marketing Teams
Marketing Resource Management (MRM) is the discipline of planning, allocating and managing the resources a marketing team needs to deliver campaigns — people, time, effort, assets and budget. As...
The Hidden Cost of How Your Marketing Team Spends Its Time
Marketing teams measure campaign spend but rarely measure the hours behind it. Comparingestimated effort against actual effort— the time a project was expected to take versus the time it took...
10 Hidden Costs of Inefficient Marketing Processes: How to Avoid Them
When it comes to enhancing marketing outcomes, much emphasis is often placed on distribution channels and determining the ideal media mix. In the past, when media expenditure accounted for a larger...
The Death of the Spreadsheet Marketing Calendar
Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...
Laying the foundations for transformational change in marketing
Few people know what it takes to deliver successful transformations in marketing and operations as well as Norma Abeyasekera, founder of Abey & Abey Consulting and former Director Operations,...
6 Things to Do After a Marketing Team Restructure
Marketing teams were once relatively stable structures with brand and direct marketing teams, perhaps a communications or events team, and a few agency partners. That has changed with the addition of...
5 Signs Your Marketing Planning Process Needs an Update
“Planning is bringing the future into the present so that you can do something about it now.” That’s the claim of time management guru Alan Lakein. So why don’t more marketers look forward to...
In-House vs External Agency: How Marketing Teams Decide in 2026
Most marketing teams no longer choose between an in-house agency and an external one. They run both. The Association of National Advertisers found that 82% of member marketers have an in-house...
12 Ways Simple Supports Decentralised and Distributed Marketing Teams
The structure of marketing teams has undergone some big changes in recent years with the re-absorption of digital skills into marketing, the return of data to marketing — driven by rapid...
How to Manage a Creative Team's Workload
Managing a creative team's workload means matching what the team is asked to produce against what it can realistically produce. That requires three things most teams lack: visibility of who is...
