What Is Marketing Resource Management (MRM)? The Complete Guide for Marketing Teams
Ask most marketing managers how they manage their team's workload and you'll hear a familiar story: a mix of spreadsheets, Slack messages, and a whiteboard that everyone means to update but no one...
10 Hidden Costs of Inefficient Marketing Processes: How to Avoid Them
When it comes to enhancing marketing outcomes, much emphasis is often placed on distribution channels and determining the ideal media mix. In the past, when media expenditure accounted for a larger...
Introducing MRM Software: Unlocking Cost Savings and Profit Boosts
MRM software has garnered significant praise for its array of features, but how exactly does it impact your bottom line? As discussed earlier, the modern MRM solution acts as an all-in-one hub for...
Why Intellectual Property is Crucial to your Brand’s Digital Marketing Success
It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...
6 Mistakes to Avoid When Implementing Agile Marketing
Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...
The Death of the Spreadsheet Marketing Calendar
Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...
9 ways to modernise your marketing plan
From balancing your marketing mix to zero-based budgeting and feasibility checks – we talk with Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the...
Productivity issues drive mainstream brands to try agile marketing
Agile transformations are back in vogue in business, it seems, with big companies taking to the media to talk publicly about how agile they’ve become. While ‘Agile’ was historically practised by...
Is the growth of martech shrinking our marketing capability?
“Data is sending us all crazy.” A recent direct quote from the top marketer at one of the UK’s most prestigious consumer brands.As we’re all diligently locked into the process of designing the...
9 Tips for Getting a Better Return from your Martech Investment
A former colleague returned from an international secondment with his employer recently to find the local marketing team had invested in a number of new martech tools while he was away, none of which...
