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Simple Marketing Operations Blog

Stay up to date with Marketing Operations industry trends and news

10 Hidden Costs of Poor Marketing Process

Much of the effort when it comes to optimising marketing activity results tends to go into distribution channels, or finding the ight media mix. And in times gone by when media spend comprised a much...

Delivering Value in a Disrupted Marketing World

Marketing is facing disruption and change on a scale not seen before. How do you win the hearts and minds of your customers and your organisation at a time of rapid digital transformation? Simple...

How Marketing Operations (or MRM) Underpins Successful Digital Transformations in Marketing

These days you can’t turn around in business without being exposed to some form of digital transformation. It seems everyone is either actively planning, just emerging from, or deeply mired in a...

Why Intellectual Property is Crucial to your Brand’s Digital Marketing Success

It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...

6 Mistakes to Avoid When Implementing Agile Marketing

Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...

Five Reasons to get a Marketing Operations Platform (aka MRM) this year

Take a minute to think about this thorny marketing operations issue: how much of your team’s marketing activity is really aligned with your strategic goals?

The Death of the Spreadsheet Marketing Calendar

Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...

9 ways to modernise your marketing plan

From balancing your marketing mix to zero-based budgeting and feasibility checks – we talk with Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the...

MRM: The missing piece in your martech stack

Would you buy a car that had doors and a steering wheel but no engine? You could motor down hills and coast for a while on flat roads, but come to an uphill stretch and suddenly you’d find you’re at...

It’s Marketing Resource Management… but not as we know it!

It’s always exciting in business when you see the value of a new opportunity, and I believe we’re witnessing the emergence and redefinition of a whole new category of marketing technology software —...