Simple Marketing Operations Blog

Last week, we looked some of the benefits of resource management software at the such as greater transparency and the ability to allocate and track resources more effectively. But to really...

Admation releases enhanced Approval features and new Project Resource Timesheets

Much of the effort when it comes to optimising marketing activity results tends to go into distribution channels, or finding the ight media mix. And in times gone by when media spend comprised a much...

Marketing is facing disruption and change on a scale not seen before. How do you win the hearts and minds of your customers and your organisation at a time of rapid digital transformation? Simple...

These days you can’t turn around in business without being exposed to some form of digital transformation. It seems everyone is either actively planning, just emerging from, or deeply mired in a...

It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...

Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...

Take a minute to think about this thorny marketing operations issue: how much of your team’s marketing activity is really aligned with your strategic goals?

Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...

From balancing your marketing mix to zero-based budgeting and feasibility checks – we talk with Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the...