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Simple Marketing Operations Blog

Stay up to date with Marketing Operations industry trends and news

Understanding the cost of endless design revisions and how to reduce them?

Design revisions are a critical part of your design process. They're the single most reliable way for clients and creatives to get on the same page and ensure that the client gets a final product...

Essential Guide to Creative Project Management

When one mentions project management, the first thing that comes to mind is IT or construction. What people don't realize is that project management is no longer the exclusive domain of these...

Ways the Right Marketing Technology can Improve Your Marketing Workflows

Why are marketing workflows such a hot topic at the moment? The question can be answered just by looking at some of the challenges facing marketing teams all over the world, according to Wipster's...

Balancing Agile Marketing and the Creative Process

Balancing agile marketing and the creative process Agile marketing and the big creative idea: can they be cosy bedfellows or are they mutually exclusive?

A partnership to empower marketing, for a brilliant customer experience

London And South Africa, March 4th 2021: The CRM Team, Expert Implementers Of World-Leading Customer Engagement Technology, And Simple MRM Ltd, Enablers Of Result-Driven Marketing And Customer...

The Creative Brief: How Cochlear Gave Consumers a Hearing Test in Disguise

Listed hearing implant maker Cochlear was a well-known name in Australia due partly to the long history of the company and its founder Graeme Clark, who developed and implanted the world’s first...

Case study: How Improving Marketing Ops Saved Us Millions And Made Time For Strategy

The Australian Financial Services industry has been heavily scrutinised for the last two years by a Banking Royal Commission and regulators, which have identified deficiencies in operational risk...

The Transition to Agile Marketing: Be prepared!

Before you decide to implement an Agile Marketing process, it’s important to assess the benefit to your organisation of adopting Agile Marketing and your readiness for it — both from the point of...

Simple announces the Intelligent Marketing Platform powered by Microsoft technology

Today marked an exciting development in the history of Simple! Simple’s CEO appeared onstage at Microsoft’s Business Forward customer event in Melbourne with James Phillips, Corporate Vice President,...

A Day in the Life of Senior Product Consultant Wayne Bartlett

As a senior product consultant at Simple, I get to visit different customers, train them and help their teams to get up and running on our software. But what most people don’t know is Simple is my...