How to Write the Perfect Marketing Brief in 13 Essential Steps
Introduction: The Power of a Well-Written Marketing Brief
Get More Done in Less Time: The Marketer's Guide to Workflow Optimisation
Marketing demands agility and efficiency. As marketers we juggle numerous social media platforms, churn out ever-increasing content volumes, and strive to stay ahead of the curve. Yet, most of us...
Laying the Groundwork: Building Strong Marketing Operations Foundations
Having spent over 15 years on both sides of the marketing technology (MarTech) table – as a marketing user and a Martech supplier – I've witnessed the explosion of MarTech solutions firsthand....
AI in Marketing Approvals: A Powerful Assistant, But Not a Replacement
Artificial intelligence (AI) has become a game-changer in marketing, but its integration into the world of marketing approvals requires a thoughtful approach. While AI offers undeniable benefits,...
Choosing the Right Marketing Project Management Software
Stakeholder Collaboration: Selecting the Perfect Creative Project Management Software Across the marketing industry, efficiency and collaboration are king. Creative Project Management Software or...
The Ultimate Guide to Marketing Project Management Software
You’re a creative pro with more work than hours in the day. Your team churns out gorgeous campaigns, but keeping all those moving parts going takes serious project management skills. Without the...
Best Practices Session 5: Essential Tips for Meeting a Deadline
Building client trust is a journey that centres on reliability and the timely delivery of marketing campaigns. Clients have high expectations; they want to see their visions realised through...
The Hidden Costs of Inefficient Marketing Workflows: Impacts and Solutions
The efficiency of marketing workflows and processes stands as a pivotal factor in determining the success of a marketing campaign or even the business's success. Behind the scenes of...
10 Hidden Costs of Inefficient Marketing Processes: How to Avoid Them
When it comes to enhancing marketing outcomes, much emphasis is often placed on distribution channels and determining the ideal media mix. In the past, when media expenditure accounted for a larger...
