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Simple Marketing Operations Blog

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Automation and approval workflows: ways to drive efficiency across your marketing processes

Put simply, across most brands, marketing assets and campaigns will need to be reviewed and ultimately approved by various stakeholders at some stage. That's just the way of the land, but manage the...

Identifying and Fixing Bottlenecks in your Marketing Approval Workflow Process

Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or...

Admation releases enhanced Approval features and new Project Resource Timesheets

Admation releases enhanced Approval features and new Project Resource Timesheets

5 ways admation approval workflow software helps manage marketing compliance

Have you ever experienced that sheer panic when you realise Legal or Compliance hasn't approved a campaign that's gone live? If so, you wouldn't be alone. But when there's a breakdown in your...

Understanding Marketing Approval Workflow

It's a simple fact, marketing has always been important for any business to drive sales, improve brand awareness and achieve success. Today, it's more important than ever in times where a competitive...

How to Fix Your Marketing Risk & Compliance Process

So your company just got called out by the competition regulator and fined for breaching the rules on advertising – meaning ads went out the door with misleading information and incorrect...

6 Mistakes to Avoid When Implementing Agile Marketing

Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...

How Simple Streamlined this Marketing Workflow by 45%

We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we...

6 signs the only good CMO is a growth CMO

Growth CMOs are all the rage. Is it because so many brand owners need to show shareholders quarterly growth? Is it because digital marketing is so measurable and data so available that they have...

4 Things We’ve Learned from Ongoing Global Financial Scandals

In 2019 there are some massive global issues for financial services marketers that will not go away. Every major market, from Europe to the US to Australia, seems to be affected.