How Digital Asset Management Has Evolved — and Why Marketers Need More From Their DAM
Speed matters — but so does staying on brand and compliant. That’s why today’s Digital Asset Management (DAM) systems do far more than store files. They manage approvals, protect compliance, and keep...
Stop Wasting Time on Bad Briefs | Smarter Marketing Project Management and AI Insights
The creative brief isn’t just paperwork; it’s the cornerstone of your marketing project. Yet, briefing often turns out to be a challenge even for seasoned professionals. A well-written brief should...
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Marketing Project Management Software: The Key to Creative Collaboration in 2025 and Smarter Workflows
Introduction: Collaboration Has Evolved Creative collaboration used to be simple — gather everyone in a room, brainstorm, and move forward. In today’s hybrid and remote work environment,...
How Smarter Approval Checklists Can Transform Your Marketing Workflow
Marketing teams today are running at full speed — juggling campaign deadlines, compliance reviews, and creative sign-offs across dozens of channels. Between tight timelines and constant stakeholder...
Identifying and Preventing Bottlenecks in Your Marketing Approval Workflow
Imagine your marketing department as a content factory. Ideas spark and ignite, feeding into the creative process. But instead of a smooth flow of polished marketing materials emerging from the...
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10 Steps to Building a High-Performing Creative Workflow Management
Behind every high-performing creative team is a structured workflow that keeps projects moving, feedback aligned, and deadlines intact. But designing or overhauling a creative workflow can feel...
Improving Creative Team Collaboration with the Right Project Management Tools
Why Creative Collaboration is a Strategic Imperative Effective collaboration has always been the backbone of successful marketing—but today, it’s more than a nice-to-have. It’s a strategic...
Admation’s Approval Centre Gets Its Biggest Upgrade Yet
Marketing approvals are a critical part of every campaign, yet they’re often the biggest bottleneck. For marketing teams managing multiple assets, stakeholders, and compliance reviews, traditional...
Faster Product Publishing to Shopify: Retailpath’s PIM Just Got Smarter
Retailpath’s enhanced Product Information Management (PIM) platform now enables retail marketing teams to push product data and digital assets directly to Shopify—automating product specs, images,...
Love Spreadsheets? Now There’s a Smarter, Faster Way to Run Campaigns in Admation
Spreadsheets. Love them or loathe them, they’re still one of the most-used tools in marketing. Despite the rise of sophisticated marketing project management software, many teams still rely on...
