How to Keep Your Brand Consistent Across Teams & Markets
Brand consistency across teams is maintained by three things working together: a single live source of approved brand assets, permission-based access that lets people self-serve without going through...
Why Digital Asset Management is Essential for Brand Consistency
Brand consistency depends on every team, agency and partner working from the same approved assets — and that is exactly what digital asset management (DAM) software controls. Simple Asset Manager is...
Ways to Ensure Brand Consistency and Compliance
Brand compliance is the practice of ensuring every asset your organisation publishes follows your brand guidelines — the correct logo, the approved colour values, the specified typography, the agreed...
Who Owns the Intellectual Property in Your Campaigns?
When an advertiser commissions a campaign from a creative agency, the agency generally owns the copyright in the work unless the contract says otherwise. The advertiser receives a licence to use it...
10 Steps to Refreshing Your Brand Guidelines
Brand guidelines are refreshed by auditing what already exists, identifying where the brand has drifted in practice, agreeing what changes and what stays, and then rolling the update out in a way...
