From Brief to Amplification: 7 Tips for Building Buy-In For Marketing
From Brief to Amplification: 7 Tips for Building Buy-In For Marketing Ansell’s chief marketing officer Mitchell Mackey has a saying about marketing: “If we just executed on the basics well, we’d...
The Creative Brief: ‘It’s the Platform, Not the Rocket Ship’
The Creative Brief: ‘It’s the Platform, Not the Rocket Ship’ Many marketers struggle to write the creative brief for their agencies. So we asked a high-profile creative director for their...
The Role of the Business Problem in the Marketing Brief
The Role of the Business Problem in the Marketing Brief “If you don’t know the question, the chance the answer’s going to be right is pretty slim.” Too often, marketers brief a campaign in to...
