Improving Creative Team Collaboration with the Right Project Management Tools
Why Creative Collaboration is a Strategic Imperative Effective collaboration has always been the backbone of successful marketing—but today, it’s more than a nice-to-have. It’s a strategic...
The Dirty Dozen: 12 Common Marketing Problems Simple Solves
Running marketing using spreadsheets, email and other tools that aren’t fit for purpose? The result is hours of time wasted each week in inefficient processes, opportunities lost through lack of...
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Mastering the Art of Creative Campaign Planning: A Step-by-Step Guide
Creating a successful creative campaign takes careful planning, execution and evaluation. Whether you're looking to increase brand awareness, drive sales or build a community, having a clear plan in...
The Creative Brief: How Cochlear Gave Consumers a Hearing Test in Disguise
Listed hearing implant maker Cochlear was a well-known name in Australia due partly to the long history of the company and its founder Graeme Clark, who developed and implanted the world’s first...
The Transition to Agile Marketing: Be prepared!
Before you decide to implement an Agile Marketing process, it’s important to assess the benefit to your organisation of adopting Agile Marketing and your readiness for it — both from the point of...
Inspiring Creative Briefs: Meet Graham, the Crash-Proof Man
Writing a brief that inspires a creative outcome is something with which many marketers struggle. In this blog series, we look at how award-winning creative campaigns go from brief to results. ...
Why building your corporate memory muscle is your best marketing and CX investment
We all know there’s a high level of turnover in the average marketing team. How high? Well, according to a recent LinkedIn study, marketing roles have the highest turnover rate of any job function at...
8 Tips for Tackling your Internal Agency’s Biggest Problem: Growth
Internal agencies are all the rage, it seems. Whether you’re in corporate marketing, retail, a technology start-up or a sector with specific needs such as higher education — marketing teams are...
How to Build a Better Marketing Plan with Simple
Marketers spend a lot of their time planning. Talk to some marketers, and it feels like that’s all they do: plan out the year; set out the quarter; get into the nitty-gritty of the major themes and...
5 Tips for Buying Martech that Saves You Time
If you look at all the separate individual platforms or SaaS systems companies are investing in, teams are losing about five hours a week just by logging in and going into those separate systems....
