Got Bad Briefing Habits? Here's How Admation Helps You Brief Better
The creative brief isn't just paperwork; it's the cornerstone of your marketing project. Yet, briefing often turns out to be a challenge even for seasoned professionals. A startling study points out...
The 9 Biggest Mistakes Marketers Make in the Creative Brief: How to Avoid Them
For many marketers, an array of tools like marketing project management software and creative workflow systems are go-to resources. However, according to Joe Talcott, a former global marketing...
The Power of Integrated DAM and Online Proofing: Streamlining Collaboration and Enhancing Creative Processes
Efficiently managing creative assets while ensuring seamless collaboration and timely approvals is a constant challenge for brands and marketing teams. To overcome these hurdles, an integrated...
Why Online Proofing Software is Essential for Your Marketing Team
No matter how busy you get in the marketing game, everything needs to be checked over for quality assurance and accuracy. It is totally essential to proof every asset in your campaign, as errors can...
Improve your Marketing Output by Nailing your Creative Briefs with admation
In today's dynamic and competitive marketing landscape, achieving outstanding results requires a strategic approach and the right tools. While brilliant ideas and talented individuals are crucial,...
7 Signs you need Online Proofing Software
Just imagine this quickly. Your marketing project is complete, you thought you everything had been checked and approved and you eagerly await for it to go to market. Oh no, here it comes, you've...
How to Write the Perfect Marketing Brief in 12 Simple Steps
How many of us record most of our TV viewing these days, so we can fast-forward through the ads? Or use an online ad blocker? Or just change radio stations when a block of ads comes on? People will...
The Role of the Agile Marketing Brief in 2019
The Role of the Agile Marketing Brief in 2019 An agile marketing brief is different from the creative briefs seen in traditional marketing processes. It always starts from the point of view of the...
The Creative Brief: How Cochlear Gave Consumers a Hearing Test in Disguise
Listed hearing implant maker Cochlear was a well-known name in Australia due partly to the long history of the company and its founder Graeme Clark, who developed and implanted the world’s first...
Inspiring Creative Briefs: Meet Graham, the Crash-Proof Man
Writing a brief that inspires a creative outcome is something with which many marketers struggle. In this blog series, we look at how award-winning creative campaigns go from brief to results. ...
