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How to Write the Perfect Marketing Brief in 12 Simple Steps

How many of us record most of our TV viewing these days, so we can fast-forward through the ads? Or use an online ad blocker? Or just change radio stations when a block of ads comes on? People will...

The Role of the Agile Marketing Brief in 2019

The Role of the Agile Marketing Brief in 2019 An agile marketing brief is different from the creative briefs seen in traditional marketing processes. It always starts from the point of view of the...

The 9 Biggest Mistakes Marketers Make in the Brief

The 9 Biggest Mistakes Marketers Make in the Brief What is the most valuable but most neglected tool a marketer has at their disposal to create good work? Is it the latest augmented reality...

The Creative Brief: How Cochlear Gave Consumers a Hearing Test in Disguise

Listed hearing implant maker Cochlear was a well-known name in Australia due partly to the long history of the company and its founder Graeme Clark, who developed and implanted the world’s first...

Inspiring Creative Briefs: Meet Graham, the Crash-Proof Man

Writing a brief that inspires a creative outcome is something with which many marketers struggle. In this blog series, we look at how award-winning creative campaigns go from brief to results. ...

4 Ways AI Will Make Creative Briefs Better

Ad man David Ogilvy once famously said: “Give me the freedom of a tight brief.” A tight creative brief to agency creative teams eliminates time-wasters and tangential information, making it faster...

Got Bad Briefing Habits? Simple Can Help You Brief Better

Got bad briefing habits? Simple can help you brief better Marketers often find it a struggle to write the marketing brief or project brief that clearly explains the problem they need their...

From Brief to Amplification: 7 Tips for Building Buy-In For Marketing

From Brief to Amplification: 7 Tips for Building Buy-In For Marketing Ansell’s chief marketing officer Mitchell Mackey has a saying about marketing: “If we just executed on the basics well, we’d...

The Creative Brief: ‘It’s the Platform, Not the Rocket Ship’

The Creative Brief: ‘It’s the Platform, Not the Rocket Ship’ Many marketers struggle to write the creative brief for their agencies. So we asked a high-profile creative director for their...

The Role of the Business Problem in the Marketing Brief

The Role of the Business Problem in the Marketing Brief “If you don’t know the question, the chance the answer’s going to be right is pretty slim.” Too often, marketers brief a campaign in to...