It’s Marketing Resource Management… but not as we know it!
It’s always exciting in business when you see the value of a new opportunity, and I believe we’re witnessing the emergence and redefinition of a whole new category of marketing technology software —...
Financial services brands get personal but need the tools to deliver
The increased level of personalisation now available to financial services brands through the responsiveness and immediacy of digital media and marketing channels is a double-edged sword.
8 Simple Steps to Hack Agile Marketing
There’s a cult of ‘agility’ emerging in marketing as businesses look for ways to compress all elements of their go-to-market timeframe. Six to eight months to launch a major campaign is no longer...
How Simple Streamlined this Marketing Workflow by 45%
We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we...
Inspiring Creative Briefs: Meet Graham, the Crash-Proof Man
Writing a brief that inspires a creative outcome is something with which many marketers struggle. In this blog series, we look at how award-winning creative campaigns go from brief to results. ...
Simple announces the Intelligent Marketing Platform powered by Microsoft technology
Today marked an exciting development in the history of Simple! Simple’s CEO appeared onstage at Microsoft’s Business Forward customer event in Melbourne with James Phillips, Corporate Vice President,...
How Artificial Intelligence is Powering Retail Transformation
Artificial intelligence will very soon be a cost of doing business for retailers. That’s one of the messages that emerged strongly from a recent retail forum hosted by Microsoft in Melbourne.The...
Simple and Advvy partner to deliver unified marketing and media work ecosystem
When we talk about partnerships at Simple, there are few that we’re as excited about as Advvy, a technology startup that picks up where Simple leaves off, extending marketing workflow and resource...
A Day in the Life of Senior Product Consultant Wayne Bartlett
As a senior product consultant at Simple, I get to visit different customers, train them and help their teams to get up and running on our software. But what most people don’t know is Simple is my...
Creation, curation and distribution of content is a marketer’s top job!
Pat Duffy is one of Australia’s most experienced chief marketing officers. Until recently she headed up marketing at one of the federal Government’s biggest agencies, Defence Force Recruiting, for...
