The Creative Brief: ‘It’s the Platform, Not the Rocket Ship’
The Creative Brief: ‘It’s the Platform, Not the Rocket Ship’ Many marketers struggle to write the creative brief for their agencies. So we asked a high-profile creative director for their...
The Role of the Business Problem in the Marketing Brief
The Role of the Business Problem in the Marketing Brief “If you don’t know the question, the chance the answer’s going to be right is pretty slim.” Too often, marketers brief a campaign in to...
Why Every CMO Needs a Marketing Ops First Mate
Marketing operations is something of a misunderstood role, and can be a catch-all for the responsibilities that don’t fit easily into other senior marketing remits. “You get everything the chief...
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Understanding Marketing Operations and its growing importance.
What is Marketing Operations? Marketing operations (marketing ops) uses technology and data to create better experiences for customers and employees. It forms part of a broader change in how...
12 Ways Simple Supports Decentralised and Distributed Marketing Teams
The structure of marketing teams has undergone some big changes in recent years with the re-absorption of digital skills into marketing, the return of data to marketing — driven by rapid...
Fix Your Marketing Process and Fix Your Inner Winner
So you’ve recently started a new job. Your boss asks you to take charge of the latest digital marketing campaign. No problem – you did that in your previous gig. Then she goes on holiday for two...
Simple.io appoints Darin Lloyd as new CEO
MEDIA RELEASE
How to Review and Approve Video Content (Without the Back-and-Forth)
Video has become one of the most resource-intensive content formats for marketing teams — not just to produce, but to review and approve. Unlike static artwork, video moves. That makes it difficult...
What is Creative Operations? Definition, Scope — and How Marketing Project Management Software Improves It
Creative operations is the discipline of designing and running the systems a creative team works within — intake, workflows, resourcing, review, approval and asset management — so that creative work...
a2 Milk Company implements admation to replace manual processes
The a2 Milk Company is an ASX and NZX-listed business with products across Australia, New Zealand, Greater China, the US, and building into markets in Hong Kong, Singapore and Vietnam. With strong...
