Effective management of creative processes is an artform
The success of your projects doesn't just come down to creatives, clients, or products. It depends on effective process management, which is an art and a science in its own right. A critical aspect...
Automation and approval workflows: ways to drive efficiency across your marketing processes
Put simply, across most brands, marketing assets and campaigns will need to be reviewed and ultimately approved by various stakeholders at some stage. That's just the way of the land, but manage the...
Improving Marketing Workflows: The Power of the Right Marketing Technology
Why are marketing workflows such a hot topic at the moment? The question can be answered just by looking at some of the challenges facing marketing teams globally, according to Wipster's former...
