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Simple Marketing Solutions Blog

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Ampath Labs select admation for greater visibility over Marketing Operations

Ampath Laboratories is one of Southern Africa's foremost pathology laboratories that aims to deliver innovative, professional, and quality pathology and medicine services to healthcare practitioners...

Under the hood of AGL’s digital transformation

Under the hood of AGL’s digital transformation Energy supplier AGL is undergoing a massive corporate agile digital transformation. We talked to General Manager, Customer Experience Transformation...

A partnership to empower marketing, for a brilliant customer experience

London And South Africa, March 4th 2021: The CRM Team, Expert Implementers Of World-Leading Customer Engagement Technology, And Simple MRM Ltd, Enablers Of Result-Driven Marketing And Customer...

Case Study: Using Simple to Manage Sportsbet’s Internal Marketing Workflow

Online bookmaker, Sportsbet, operates a thriving internal creative studio that creates marketing materials and creative assets so its marketing team can send out a constant flow of messaging across...

Customer testimonial: How CHF implemented Simple to streamline marketing operations

Not-for-profit organisation Children’s Hospital Foundation is the official charity for the Lady Cilento Children’s Hospital and the Centre for Children’s Health Research. CHF helps sick children by...

Digital, data and connectedness: inspiring officers at the Police Digital Summit 2021

Police force representatives from across the UK joined together for three days of back-to-back sessions covering all things digital transformation: new technologies, data-driven policing and digital...

4 Key Issues for Marketers Managing the Customer Experience

It was exciting to get the results from Simple’s recent research study, Marketing Operations in the Age of Intelligence — and have it confirmed that in many cases, marketers are now becoming the...

Performance at the Heart of Simple’s Customer Success Philosophy

What do investment management and the customer success team at Simple have in common? Delve into the background of Simple’s chief customer officer Jenn Johnson and it becomes clear how a focus on...

Why Telstra Wholesale Appointed Simple for Agile Marketing and to Support Digital Transformation

The marketing team at Telstra Wholesale has been on a digital transformation journey over the past 12 months, implementing new customer relationship and marketing automation platforms to support...

Do You Know Your Customers or Your Spreadsheets?

Do you truly know your customer? Or do you spend more of your time immersed in spreadsheets containing large amounts of customer data? Spoiler: they’re not the same thing.