4 strategies to improve your marketing team's efficiency
You?ve done the preliminary work in getting the right people onboard, so now your creative team should be operating like a well-oiled machine. Right? Well, not exactly. Even if you?ve got the best...
Which Software is Right? Understanding Marketing Software Categories.
The role of the marketer has evolved over time to keep up with technological advancements and business demands. Today, not only do you have to be a jack of all trades, you also have to be a master of...
Debunking common misconceptions about project management software
Managing your creative projects is no easy feat. Not only do you have multiple jobs on the go, you also have to resource tasks, chase feedback and approvals, brief changes, stay on budget, and meet...
Best Practices S3: How Small Digital Agencies Punch above their Weight
In the rapidly evolving landscape of 2023, small digital agencies face a fundamental question: how can they effectively compete with larger agencies? As brands increasingly bring tasks in-house, the...
How to Build a Creative Advertising Agency that Thrives
Let's face it, the reason creatives get into this business is to be, well, creative. But all too often poor planning, clunky approval workflow and outdated management tools eat into creative time. If...
Project Reruns more efficient with admation project management
There is nothing more satisfying than a successful ad campaign, knowing that your creative teams has produced work that's delivered great results AND the client wants to run it again!. However, the...
How to Calculate ROI on Approval Workflow Software
To calculate ROI onmarketing approval workflow software, weigh four inputs against the platform cost: your current approval cycle time per campaign, the average number of revision rounds per asset,...
Not having approval workflow software is costing your ad agency money
Before we covered the topic of how your ad agency can measure ROI on implementing approval workflow software, lets take a look at why not implementing approval workflow software is costing your...
The RIGHT way to select and implement approval workflow software
Approval workflow software offers greater transparency and control over your creative projects among other great benefits. Creative ad agency, Archibald / Williams, successfully implemented...
10 great benefits of agency project management software
If you?re an ad agency experiencing the perpetual grind of high artwork revisions, a lack of transparency on projects, missed deadlines and budget blowing outs, perhaps it?s time for a change. ...
