Simple Marketing Solutions Blog

The creative brief isn’t just paperwork; it’s the cornerstone of your marketing project. Yet, briefing often turns out to be a challenge even for seasoned professionals. A well-written brief should...

Introduction: Collaboration Has Evolved Creative collaboration used to be simple — gather everyone in a room, brainstorm, and move forward. In today’s hybrid and remote work environment,...

Behind every high-performing creative team is a structured workflow that keeps projects moving, feedback aligned, and deadlines intact. But designing or overhauling a creative workflow can feel...

Marketing approvals are a critical part of every campaign, yet they’re often the biggest bottleneck. For marketing teams managing multiple assets, stakeholders, and compliance reviews, traditional...

Introduction: The Power of a Well-Written Marketing Brief

Marketing demands agility and efficiency. As marketers we juggle numerous social media platforms, churn out ever-increasing content volumes, and strive to stay ahead of the curve. Yet, most of us...

Having spent over 15 years on both sides of the marketing technology (MarTech) table – as a marketing user and a Martech supplier – I've witnessed the explosion of MarTech solutions firsthand....

Artificial intelligence (AI) has become a game-changer in marketing, but its integration into the world of marketing approvals requires a thoughtful approach. While AI offers undeniable benefits,...