Effective management of creative processes is an artform
The success of your projects doesn't just come down to creatives, clients, or products. It depends on effective process management, which is an art and a science in its own right. A critical aspect...
Improving Marketing Workflows: The Power of the Right Marketing Technology
Why are marketing workflows such a hot topic at the moment? The question can be answered just by looking at some of the challenges facing marketing teams globally, according to Wipster's former...
Essential Features of Marketing Workflow Management Software
Let's face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, after a buoyant post Covid-19 market we...
How to Fix Your Marketing Risk & Compliance Process
So your company just got called out by the competition regulator and fined for breaching the rules on advertising – meaning ads went out the door with misleading information and incorrect...
How Simple Streamlined this Marketing Workflow by 45%
We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we...
5 Signs Your Marketing Planning Process Needs an Update
“Planning is bringing the future into the present so that you can do something about it now.” That’s the claim of time management guru Alan Lakein. So why don’t more marketers look forward to...
How to Review and Approve Video Content (Without the Back-and-Forth)
Video has become one of the most resource-intensive content formats for marketing teams — not just to produce, but to review and approve. Unlike static artwork, video moves. That makes it difficult...
Is it Time to Review and Optimise Your Marketing Approval Process?
In 2023, companies are facing a host of challenges, including tight budgets and increased workloads. Amid these constraints, it is essential to find ways to streamline processes and optimize...
Marketing approvals - what is the real cost?
Budgeting can blindside even the best of us. Take an artist for example. It?s easy to calculate the cost of the tools necessary to create an art piece, but it?s far more difficult to account for the...
Wishing for More Time to Be Creative. More Time to Binge on Netflix
The Dilemma and The Fix Series - Part 5
