Tips to Design & Optimise your creative workflow
For a moment, think about everything that goes into a creative project, from receiving the brief from the client to brainstorming ideas, creating content artwork, reviews, approvals, and more. Sure,...
Ways to Ensure Brand Consistency and Compliance
In today’s digital world, businesses are struggling to up their game to win the trust of their customers. Privacy and consent have become more important than ever before to consumers. Businesses are...
Effective management of creative processes is an artform
The success of your projects doesn't just come down to creatives, clients, or products. It depends on effective process management, which is an art and a science in its own right. A critical aspect...
Improving Marketing Workflows: The Power of the Right Marketing Technology
Why are marketing workflows such a hot topic at the moment? The question can be answered just by looking at some of the challenges facing marketing teams globally, according to Wipster's former...
Essential Features of Marketing Workflow Management Software
Let's face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, after a buoyant post Covid-19 market we...
How Simple Streamlined this Marketing Workflow by 45%
We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we...
5 Signs Your Marketing Planning Process Needs an Update
“Planning is bringing the future into the present so that you can do something about it now.” That’s the claim of time management guru Alan Lakein. So why don’t more marketers look forward to...
How to Review and Approve Video Content (Without the Back-and-Forth)
Video has become one of the most resource-intensive content formats for marketing teams — not just to produce, but to review and approve. Unlike static artwork, video moves. That makes it difficult...
Is it Time to Review and Optimise Your Marketing Approval Process?
In 2023, companies are facing a host of challenges, including tight budgets and increased workloads. Amid these constraints, it is essential to find ways to streamline processes and optimize...
Marketing Approvals: What's the Real Cost?
The real cost of marketing approvals isn't production — it's the approval process itself. High revision counts, multiplied by every approver's time, often exceed the cost of producing the work. These...
