Effective management of creative processes is an artform
The success of your projects doesn't just come down to creatives, clients, or products. It depends on effective process management, which is an art and a science in its own right. A critical aspect...
Improving Marketing Workflows: The Power of the Right Marketing Technology
Why are marketing workflows such a hot topic at the moment? The question can be answered just by looking at some of the challenges facing marketing teams globally, according to Wipster's former...
Essential Features of Marketing Workflow Management Software
Let's face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, after a buoyant post Covid-19 market we...
How Simple Streamlined this Marketing Workflow by 45%
We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we...
5 Signs Your Marketing Planning Process Needs an Update
“Planning is bringing the future into the present so that you can do something about it now.” That’s the claim of time management guru Alan Lakein. So why don’t more marketers look forward to...
How to Review and Approve Video Content (Without the Back-and-Forth)
Video has become one of the most resource-intensive content formats for marketing teams — not just to produce, but to review and approve. Unlike static artwork, video moves. That makes it difficult...
Marketing Approvals: What's the Real Cost?
The real cost of marketing approvals isn't production — it's the approval process itself. High revision counts, multiplied by every approver's time, often exceed the cost of producing the work. These...
Connect your workflow and finance software for greater ease and agility
Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is...
Which Software is Right? Understanding Marketing Software Categories.
The role of the marketer has evolved over time to keep up with technological advancements and business demands. Today, not only do you have to be a jack of all trades, you also have to be a master of...
How to Calculate ROI on Approval Workflow Software
To calculate ROI on marketing approval workflow software, weigh four inputs against the platform cost: your current approval cycle time per campaign, the average number of revision rounds per asset,...
