How Simple's Digital Asset Management Software Saved the Day
As a Chief Marketing Officer, my role involves ensuring our brand's presence is strong and that our team can respond swiftly to any opportunity that comes our way. Recently, I witnessed first-hand...
Mastering Version Control in Marketing: A Comprehensive Guide
Effectively Managing the Creation and Approval of Brand Assets Effectively managing the creation and approval of brand assets is essential for maintaining consistency and quality across all...
Get More Done in Less Time: The Marketer's Guide to Workflow Optimisation
Marketing demands agility and efficiency. As marketers we juggle numerous social media platforms, churn out ever-increasing content volumes, and strive to stay ahead of the curve. Yet, most of us...
Integrating Legal Reviews in the Marketing Process
Australia's marketing scene thrives on swift action. Campaigns need to be conceptualised, developed, and launched at lightning speed to capture fleeting trends and consumer preferences. But...
Laying the Groundwork: Building Strong Marketing Operations Foundations
Having spent over 15 years on both sides of the marketing technology (MarTech) table – as a marketing user and a Martech supplier – I've witnessed the explosion of MarTech solutions firsthand....
Conquering Marketing Mayhem: How Admation Checklists Saved My Sanity
Ever feel like you're drowning in a sea of marketing projects? Digital, print, video – it never ends. And on top of that, each project comes with a mountain of approval requirements. Keeping track of...
Digital Asset Management Audits
Why Auditing and Prioritizing Your Digital Assets is a Marketing Must-Have For over two decades, I've championed the power of Marketing Technology including Digital Asset Management (DAM)...
My Secret Weapon: Admation's Batch Approval (For Busy Marketing Teams)
Let's be honest, in a small marketing team like mine, "resource overload" could be our middle name. Online marketing is a complex beast, with endless platforms and content to manage. As the Marketing...
Beyond Fines: The Strategic Advantages of Marketing Compliance
Compelling marketing campaigns are the lifeblood of any successful brand. They capture attention, spark interest, and ultimately drive sales. But behind the scenes, there's another crucial...
Navigating Marketing Compliance: The Power of Integrated Software
Navigating the ever-evolving landscape of regulations and compliance across marketing operations can feel like running a marathon in quicksand. Compliance requirements, whether related to data...
