How to Provide Effective Feedback in Marketing Approvals
In managing and delivering creative and marketing projects, feedback is essential. It’s the compass that directs your campaigns toward achieving their goals, ensuring your brand message is both...
The Risks of Not Using Marketing Resource Management (MRM) Solution
We’ve talked about the benefits of using a MRM tool such as Admation but it’s equally important to understand the risks of not using one. Here’s a deeper look at the risks and their impact marketing...
Why Project Management Software Without MRM is Incomplete
Why Project Management Software Without MRM is Incomplete The complexity of marketing requires more than just basic project management software. Marketing departments manage increasingly intricate...
Maximising Martech Adoption and Utilisation: Unlock the Potential
Imagine this scenario: A seasoned marketer returns from long-service leave, energised and keen to re-immerse herself in her projects and collaborate with her team. However, what she encounters is a...
Beyond Project Management: The Critical Role of Integrated MRM
MRM: The Missing Piece to Your Marketing Puzzle Modern marketing has evolved into a complex ecosystem of interconnected campaigns, channels, and content. To navigate this landscape successfully,...
Optimising Your Ad Agency for Peak Performance in 2024
The advertising industry thrives on a dynamic interplay of creative vision, strategic execution, and measurable results. While leadership, client relationships, and brilliant minds are all...
How Simple's Digital Asset Management Software Saved the Day
As a Chief Marketing Officer, my role involves ensuring our brand's presence is strong and that our team can respond swiftly to any opportunity that comes our way. Recently, I witnessed first-hand...
Mastering Version Control in Marketing: A Comprehensive Guide
Effectively Managing the Creation and Approval of Brand Assets Effectively managing the creation and approval of brand assets is essential for maintaining consistency and quality across all...
Get More Done in Less Time: The Marketer's Guide to Workflow Optimisation
Marketing demands agility and efficiency. As marketers we juggle numerous social media platforms, churn out ever-increasing content volumes, and strive to stay ahead of the curve. Yet, most of us...