How Simple Fills the Gaps in the Marketing Process
Ever felt like you’re working in a team of one? Even in big marketing teams it can feel like you come in, do your job, and hand your work over to the next person with little idea of when you’ll see...
Who Owns the Intellectual Property in Your Campaigns?
When an advertiser commissions a campaign from a creative agency, the agency generally owns the copyright in the work unless the contract says otherwise. The advertiser receives a licence to use it...
How to Consolidate Your Marketing Project Management Software
Consolidating the tools you use to manage marketing work makes sense when they handle stages of the same process, and less sense when they support genuinely different ones. Briefing, project...
8 Ways to Manage In-House Agency Capacity as Workloads Grow
Most in-house creative teams do not have a capacity problem so much as a capacity visibility problem. Work gets allocated to whoever answers first, nobody can see who is already carrying too much,...
AI in the Creative Briefing Workflow: How Marketing Teams Write Better Briefs, Faster
AI has moved from a prediction about creative briefs to a working part of how marketing teams write them. Teams now use AI assistants to draft brief sections, structure scattered stakeholder input,...
10 Steps to Refreshing Your Brand Guidelines
Brand guidelines are refreshed by auditing what already exists, identifying where the brand has drifted in practice, agreeing what changes and what stays, and then rolling the update out in a way...
In-House vs External Agency: How Marketing Teams Decide in 2026
Most marketing teams no longer choose between an in-house agency and an external one. They run both. The Association of National Advertisers found that 82% of member marketers have an in-house...
Marketing Compliance in Australian Financial Services: What's Changed in 2026
Marketing compliance in Australian financial services means proving that every published asset carried the right disclosures, used current product information, and was approved by the people...
Why Every CMO Needs a Marketing Ops First Mate
Marketing operations is something of a misunderstood role, and can be a catch-all for the responsibilities that don’t fit easily into other senior marketing remits. “You get everything the chief...
.jpg)
Understanding Marketing Operations and its growing importance.
What is Marketing Operations? Marketing operations (marketing ops) uses technology and data to create better experiences for customers and employees. It forms part of a broader change in how...
