Simple partners with Sesimi.
Simple is proud to announce a new partnership with leading Brand Management platform, Sesimi.
Essential Features of Marketing Workflow Management Software
Let's face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, after a buoyant post Covid-19 market we...
The Changing Structure of Marketing Departments in the Age of Disruption
The traditional marketing department structure is under siege from the impact of new technologies, but while marketers know their organisations need an overhaul, many are struggling to formulate...
How to Fix Your Marketing Risk & Compliance Process
Picture the regulator fining your company for advertising that went to market with misleading claims and missing disclosures — and your compliance process didn't catch it. The fine stings. The public...
How Simple Fills the Gaps in the Marketing Process
Ever felt like you’re working in a team of one? Even in big marketing teams it can feel like you come in, do your job, and hand your work over to the next person with little idea of when you’ll see...
Why Intellectual Property is Crucial to your Brand’s Digital Marketing Success
It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...
AI in the Creative Briefing Workflow: How Marketing Teams Write Better Briefs, Faster
AI has moved from a prediction about creative briefs to a working part of how marketing teams write them. Teams now use AI assistants to draft brief sections, structure scattered stakeholder input,...
5 Reasons to Consider Creating An In-house Agency Now
You might remember the controversial Pepsi ad featuring Kendall Jenner that was pulled by the soft drink maker shortly after it first went to air in 2017, effectively for trivialising serious social...
Why Marketing Operations Has Become Essential for Financial Services Teams in 2025
Marketing in financial services has always been complex, but 2025 brings a new level of pressure. Tightening regulations, rising compliance expectations, increased scrutiny from regulators, and a...
Why Every CMO Needs a Marketing Ops First Mate
Marketing operations is something of a misunderstood role, and can be a catch-all for the responsibilities that don’t fit easily into other senior marketing remits. “You get everything the chief...
