Simple Marketing Solutions Blog

Simple Marketing Resource Management Effective resource management is the cornerstone of successful marketing campaigns. Marketing Resource Management (MRM) is a strategic approach to optimising...

MRM: The Missing Piece to Your Marketing Puzzle Modern marketing has evolved into a complex ecosystem of interconnected campaigns, channels, and content. To navigate this landscape successfully,...

The advertising industry thrives on a dynamic interplay of creative vision, strategic execution, and measurable results. While leadership, client relationships, and brilliant minds are all...

As a Chief Marketing Officer, my role involves ensuring our brand's presence is strong and that our team can respond swiftly to any opportunity that comes our way. Recently, I witnessed first-hand...

Effectively Managing the Creation and Approval of Brand Assets Effectively managing the creation and approval of brand assets is essential for maintaining consistency and quality across all...

Marketing demands agility and efficiency. As marketers we juggle numerous social media platforms, churn out ever-increasing content volumes, and strive to stay ahead of the curve. Yet, most of us...

Australia's marketing scene thrives on swift action. Campaigns need to be conceptualised, developed, and launched at lightning speed to capture fleeting trends and consumer preferences. But...

Having spent over 15 years on both sides of the marketing technology (MarTech) table – as a marketing user and a Martech supplier – I've witnessed the explosion of MarTech solutions firsthand....

Ever feel like you're drowning in a sea of marketing projects? Digital, print, video – it never ends. And on top of that, each project comes with a mountain of approval requirements. Keeping track of...