Under the hood of AGL’s digital transformation
Under the hood of AGL’s digital transformation Energy supplier AGL is undergoing a massive corporate agile digital transformation. We talked to General Manager, Customer Experience Transformation...
Agile Marketing Software: How Simple Supports your Agile Process
Business professor Leon C Megginson’s famous words sum up the conundrum facing a growing number of marketing leaders who are turning to agile marketing processes to help them prosper in a disrupted...
Who Owns the Intellectual Property in Your Campaigns?
When an advertiser commissions a campaign from a creative agency, the agency generally owns the copyright in the work unless the contract says otherwise. The advertiser receives a licence to use it...
Six Ways to Smash the Silo Effect that Plagues Marketing
Most customers are on first-name terms with the Silo Effect: you know, when you call your insurance company to discuss your home insurance policy and find if you also want to take a car insurance...
The Death of the Spreadsheet Marketing Calendar
Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...
How to Consolidate Your Marketing Project Management Software
Consolidating the tools you use to manage marketing work makes sense when they handle stages of the same process, and less sense when they support genuinely different ones. Briefing, project...
How Simple Streamlined this Marketing Workflow by 45%
We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we...
7 Tips for Achieving Consistency, Clarity and Cut-Through in Marketing
At a recent summit on customer experience, analyst firm Gartner debunked three myths about the customer experience. Instead of talking about how companies need to go above and beyond to delight the...
Laying the foundations for transformational change in marketing
Few people know what it takes to deliver successful transformations in marketing and operations as well as Norma Abeyasekera, founder of Abey & Abey Consulting and former Director Operations,...
8 Ways to Manage In-House Agency Capacity as Workloads Grow
Most in-house creative teams do not have a capacity problem so much as a capacity visibility problem. Work gets allocated to whoever answers first, nobody can see who is already carrying too much,...
