Simple Marketing Solutions Blog

Effectively Managing the Creation and Approval of Brand Assets Effectively managing the creation and approval of brand assets is essential for maintaining consistency and quality across all...

Ever feel like you're drowning in a sea of marketing projects? Digital, print, video – it never ends. And on top of that, each project comes with a mountain of approval requirements. Keeping track of...

Let's be honest, in a small marketing team like mine, "resource overload" could be our middle name. Online marketing is a complex beast, with endless platforms and content to manage. As the Marketing...

The relentless pursuit of ROI (return on investment) is a defining characteristic of marketing. We track every click, analyse every conversion, and meticulously calculate the financial return...

Artificial intelligence (AI) has become a game-changer in marketing, but its integration into the world of marketing approvals requires a thoughtful approach. While AI offers undeniable benefits,...

Marketing campaigns don't run the way most project management software is designed to handle. They involve structured creative briefs, multi-round reviews, compliance sign-offs, stakeholder...

Building client trust is a journey that centres on reliability and the timely delivery of marketing campaigns. Clients have high expectations; they want to see their visions realised through...

Staying on top of project progress is essential for marketing teams, ad agencies creative teams and their internal and external stakeholders. With the increasing number of tasks, deadlines, and...

Do you regularly spend all day actioning tasks and managing your marketing projects, only to go home wondering what you actually achieved? You are not alone, and unfortunately it is increasingly...

When it comes to enhancing marketing outcomes, much emphasis is often placed on distribution channels and determining the ideal media mix. In the past, when media expenditure accounted for a larger...