Delivering Value in a Disrupted Marketing World
Marketing is facing disruption and change on a scale not seen before. How do you win the hearts and minds of your customers and your organisation at a time of rapid digital transformation? Simple...
How Marketing Operations (or MRM) Underpins Successful Digital Transformations in Marketing
These days you can’t turn around in business without being exposed to some form of digital transformation. It seems everyone is either actively planning, just emerging from, or deeply mired in a...
Why Intellectual Property is Crucial to your Brand’s Digital Marketing Success
It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...
6 Mistakes to Avoid When Implementing Agile Marketing
Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...
Five Reasons to get a Marketing Operations Platform (aka MRM) this year
Take a minute to think about this thorny marketing operations issue: how much of your team’s marketing activity is really aligned with your strategic goals? For one client, prior to its appointment...
The Death of the Spreadsheet Marketing Calendar
Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...
9 ways to modernise your marketing plan
From balancing your marketing mix to zero-based budgeting and feasibility checks – we talk with Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the...
MRM: The missing piece in your martech stack
Would you buy a car that had doors and a steering wheel but no engine? You could motor down hills and coast for a while on flat roads, but come to an uphill stretch and suddenly you’d find you’re at...
It’s Marketing Resource Management… but not as we know it!
It’s always exciting in business when you see the value of a new opportunity, and I believe we’re witnessing the emergence and redefinition of a whole new category of marketing technology software —...
Simple and Advvy partner to deliver unified marketing and media work ecosystem
When we talk about partnerships at Simple, there are few that we’re as excited about as Advvy, a technology startup that picks up where Simple leaves off, extending marketing workflow and resource...
