Under or Over Your Marketing Budget This Year? What To Do?
For anyone who’s in charge of a marketing budget, and rapidly approaching the end of their organization’s financial year, it’s a tricky time. Because closing out the financial year over budget is...
12 Ways Simple Supports Decentralised and Distributed Marketing Teams
The structure of marketing teams has undergone some big changes in recent years with the re-absorption of digital skills into marketing, the return of data to marketing — driven by rapid...
Tips to Optimise your MRM Software Investment
According to the 2017 Global CMO Study, 41% of respondents expected to implement marketing resource management (MRM) software in the near future. And while the benefits of investing in this tool are...
Take the Angst Out of Managing Your Brand Assets
The Dilemma & The Fix Series - Part 1: The DilemmaSerena is a Brand Manager for a global business with stores in five countries and an online sales portal. It?s only morning time but she has a good...
