Laying the foundations for transformational change in marketing
Few people know what it takes to deliver successful transformations in marketing and operations as well as Norma Abeyasekera, founder of Abey & Abey Consulting and former Director Operations,...
Is version control the bane of your existence?
How do you know the correct version of your marketing content and collateral is the only version that gets distributed? On the face of it, this might seem like a redundant question. But is it?
6 Things to Do After a Marketing Team Restructure
Marketing teams were once relatively stable structures with brand and direct marketing teams, perhaps a communications or events team, and a few agency partners. That has changed with the addition of...
How to Build a Better Marketing Plan with Simple
Marketers spend a lot of their time planning. Talk to some marketers, and it feels like that’s all they do: plan out the year; set out the quarter; get into the nitty-gritty of the major themes and...
5 Signs Your Marketing Planning Process Needs an Update
“Planning is bringing the future into the present so that you can do something about it now.” That’s the claim of time management guru Alan Lakein. So why don’t more marketers look forward to...
4 Things We Learned About Implementing Agile Marketing
There’s no doubt agile marketing is a hot topic in marketing circles, and it’s easy to see why. In a world that’s moving faster, agile marketing helps build nimbleness and adaptability into marketing...
5 Reasons to Consider Creating An In-house Agency Now
You might remember the controversial Pepsi ad featuring Kendall Jenner that was pulled by the soft drink maker shortly after it first went to air in 2017, effectively for trivialising serious social...
Why Starting a Growth Fund Will Make You a More Effective CMO
How does a company know their chief marketing officer is effective? Is it when they can quantify the return on marketing investment? Perhaps they’ve launched a social media campaign that went viral?...
Under or Over Your Marketing Budget This Year? What To Do?
For anyone who’s in charge of a marketing budget, and rapidly approaching the end of their organization’s financial year, it’s a tricky time. Because closing out the financial year over budget is...
Why Your Marketing Plan Must Direct Your Team
A great marketing plan is like a brain that directs, aligns and activates your marketing team and its available resources around the right collective goals. Conversely, teams that don’t have a...
