Small ad agencies compete with global agencies
To many, the idea of competing with global ad agencies is a daunting task. But smaller agencies are doing exactly that and with great aplomb. This isn?t so surprising given that smaller agencies are...
Hiring freelancers: the pros and cons for your ad agency
It?s common practice for ad agencies to hire freelancers to get them through a busy period or to meet a deadline on a major project. And while there are many benefits to contracting work out, there...
Choose the right tool for managing agency projects and resources!
Spreadsheets can play an excellent role as an individual project planner. As a project grows, complications snowball. Spreadsheets are built for data, but it doesn?t play well with others. When...
6 ways to become a more productive ad agency head!
Productivity in the workplace is a subject that is garnering a lot of attention at the moment. Constant interruptions, such as checking emails, endless meetings and urgent tasks, are reportedly...
Tips for managing approval workflow on a co-marketing campaign
In its Modern Trail Campaign the US lifestyle brand, Timberland, launched a social media campaign that saw its independent retailers spruik its products across Facebook, Twitter and Instagram. The...
Overview of Admation Resource Management Software Features
Admation?s marketing resource management software can help you manage your projects more effectively by reducing the time you spend on planning and tracking your tasks and resources. It?s...
Risks of not using Resource Management Software
With an already heavy workload, how do I find the time to implement resource management software? If this question has ever crossed your mind, perhaps the more fitting question is this: can your...
Benefits of implementing a resource management solution?
Resource management solutions offer ad agencies and marketers the tools to manage resources more seamlessly. The software provides users with a centralised, online platform from which they can...
Understanding resource management and resource management software.
What is Resource Management? Resource management is a term used to describe the process by which ad agencies and marketing teams organise their labour across creative projects. Effectiveness is key...
Tips to Manage your Brand's Marketing Compliance in 2023
The beginning of 2023 has seen an increased focus on marketing compliance, particularly among brands in the banking, finance, and insurance sectors. Regulators are monitoring these brands closely to...
