Simple Marketing Solutions Blog

A creative brief is the document that defines what needs to be produced, why, for whom, by when, and within what constraints. It aligns the creative team, the client, compliance, and every approver...

In managing and delivering creative and marketing projects, feedback is essential. It’s the compass that directs your campaigns toward achieving their goals, ensuring your brand message is both...

Imagine this scenario: A seasoned marketer returns from long-service leave, energised and keen to re-immerse herself in her projects and collaborate with her team. However, what she encounters is a...

Maintaining brand consistency across all channels is a challenging yet crucial task. Brands must present a unified image, whether interacting with customers on social media, emailing campaigns, or...

Running marketing using spreadsheets, email and other tools that aren’t fit for purpose? The result is hours of time wasted each week in inefficient processes, opportunities lost through lack of...

Effectively Managing the Creation and Approval of Brand Assets Effectively managing the creation and approval of brand assets is essential for maintaining consistency and quality across all...

Having spent over 15 years on both sides of the marketing technology (MarTech) table – as a marketing user and a Martech supplier – I've witnessed the explosion of MarTech solutions firsthand....

Ever feel like you're drowning in a sea of marketing projects? Digital, print, video – it never ends. And on top of that, each project comes with a mountain of approval requirements. Keeping track of...

Why Auditing and Prioritizing Your Digital Assets is a Marketing Must-Have For over two decades, I've championed the power of Marketing Technology including Digital Asset Management (DAM)...

Feeling the Pinch of Missed Deadlines and Inefficient Marketing Approvals? A streamlined review and approval workflow is the secret weapon of high-performing marketing teams. It keeps projects on...