Simple Marketing Solutions Blog

For many marketers, an array of tools like marketing project management software and creative workflow systems are go-to resources. However, according to Joe Talcott, a former global marketing...

MRM software has garnered significant praise for its array of features, but how exactly does it impact your bottom line? As discussed earlier, the modern MRM solution acts as an all-in-one hub for...

In recent years, there has been a remarkable surge in the adoption of in-house marketing teams among brands. According to the Association for National Advertisers' 2018 report, an astonishing 78% of...

While it is commonly assumed that project management software is only essential for large agencies serving multiple clients, the reality is that even in-house agencies encounter similar challenges...

Approval workflow software replaces email threads, shared drives and spreadsheets with one structured process for reviewing and signing off marketing content. Purpose-built platforms like ...

Many modern factors have impacted businesses and brought cross-team collaboration to the fore. While a surge in remote working has led to employees being physically further apart instant...

Every marketing team in a regulated industry lives with the same quiet tension. The creative side is paid to be bold — to push an idea further, to find the line and lean on it. The compliance and...

Creating memorable marketing campaigns is one of the top challenges faced by marketers today, but the root of the problem lies in inefficient operational processes. Exhausting workloads, tedious...

A creative workflow is the defined process your team uses to move marketing content from brief to delivery — intake, briefing, production, review, approval and launch. Designing and optimising...

The cost of not having marketing project management software isn't a line item — it's paid continuously in delayed projects, excessive artwork revisions, hours lost to spreadsheet admin, misallocated...