Simple Marketing Solutions Blog

Servicing the advertising and marketing industry over the past 15 years, we've had the opportunity to meet with many stakeholders across the business spectrum. This has allowed us to review and...

There is nothing more satisfying than a successful ad campaign, knowing that your creative teams has produced work that's delivered great results AND the client wants to run it again!. However, the...

To grow your advertising agency, you not only need a solid vision, you need to implement failsafe strategies and practices to ensure that you accomplish your goal. Here are our best practices for...

In a recent survey, Campaign US cited that 47% of ad agency staff are suffering low morale. Australia hasn?t escaped the trend with a number of key industries admitting to a morale problem and almost...

Recent studies show that the return on investment (ROI) for businesses implementing project management software lies somewhere between 15-30%. It?s worth noting, though, the ad agencies that profit...

If you?re an ad agency experiencing the perpetual grind of high artwork revisions, a lack of transparency on projects, missed deadlines and budget blowing outs, perhaps it?s time for a change. ...

Today, brand marketing is no longer limited to television and print media. The internet now enables marketers to leverage opportunities through a multitude of channels such as mobile, social media...

Over the last couple of weeks, we?ve been looking at the benefits for brands working with smaller ad agencies. This week we?re going to review the flipside of the argument and outline some of the...

To many, the idea of competing with global ad agencies is a daunting task. But smaller agencies are doing exactly that and with great aplomb. This isn?t so surprising given that smaller agencies are...

It?s common practice for ad agencies to hire freelancers to get them through a busy period or to meet a deadline on a major project. And while there are many benefits to contracting work out, there...