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Simple Marketing Solutions Blog

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Connect your workflow and finance software for greater ease and agility

Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is...

Which Software is Right? Understanding Marketing Software Categories.

The role of the marketer has evolved over time to keep up with technological advancements and business demands. Today, not only do you have to be a jack of all trades, you also have to be a master of...

How to Calculate ROI on Approval Workflow Software

To calculate ROI on marketing approval workflow software, weigh four inputs against the platform cost: your current approval cycle time per campaign, the average number of revision rounds per asset,...

Not having approval workflow software is costing your ad agency money

Before we covered the topic of how your ad agency can measure ROI on implementing approval workflow software, lets take a look at why not implementing approval workflow software is costing your...

How to Select Approval Workflow Software: A Buyer's Guide

Selecting approval workflow software is a structured project, not a quick purchase. The teams that choose well define their requirements before they look at vendors, score options against those...

Selecting Approval Workflow Software at the wrong time is risky!!

Selecting approval workflow software or agency project management software in response to a requirement for a new business pitch seems like an easy fix. I recommend, however, that you proceed with...

Choice Hotels Streamlines Marketing Workflow with Admation

Choice Hotels Australasia, Australasia?s largest hotel franchisors, representing the Econo Lodge, Comfort, Quality and Clarion brands and the Ascend Hotel Collection, needed an approval workflow...