5 ways admation approval workflow software helps manage marketing compliance
Have you ever experienced that sheer panic when you realise Legal or Compliance hasn't approved a campaign that's gone live? If so, you wouldn't be alone. But when there's a breakdown in your...
How to Fix Your Marketing Risk & Compliance Process
So your company just got called out by the competition regulator and fined for breaching the rules on advertising – meaning ads went out the door with misleading information and incorrect...
Why Intellectual Property is Crucial to your Brand’s Digital Marketing Success
It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...
Financial services brands get personal but need the tools to deliver
The increased level of personalisation now available to financial services brands through the responsiveness and immediacy of digital media and marketing channels is a double-edged sword.
The 5 lines of defence for marketing risk and compliance
Governance and compliance procedures are often taken for granted in marketing — until they fall down. But what happens when risk and compliance procedures go wrong?Imagine a financial institution...
4 Things We’ve Learned from Ongoing Global Financial Scandals
In 2019 there are some massive global issues for financial services marketers that will not go away. Every major market, from Europe to the US to Australia, seems to be affected.
10 Personality Types That Make Marketing Approvals A Nightmare
Ask any marketer the thing that most often causes them to miss a deadline and they’ll tell you: approvals. Or the lack thereof. In other words, delays and bottlenecks in the approval stages of their...
The Importance of Marketing Operations in Financial Services
The financial services industry is becoming increasingly competitive by the day with new competitors entering the market with innovative and exciting product and service offerings. For consumers,...
Admation's approval checklists to manage marketing compliance
As marketers, each day you are managing an increasing number of creative projects - digital, print and video, as well as a range of content including e-books, whitepapers and blog articles. It is not...
Avoid a Tree Change with Better Marketing Compliance
The Dilemma and The Fix Series - Part 2 The DilemmaMatt is part of a Legal team for a big brand. His likes include legal protocol, tennis and home-made burritos. His dislikes include anything to do...
