How to Review and Approve Video Content (Without the Back-and-Forth)
Video has become one of the most resource-intensive content formats for marketing teams — not just to produce, but to review and approve. Unlike static artwork, video moves. That makes it difficult...
What is Creative Operations? Definition, Scope — and How Marketing Project Management Software Improves It
Creative operations is the discipline of designing and running the systems a creative team works within — intake, workflows, resourcing, review, approval and asset management — so that creative work...
a2 Milk Company implements admation to replace manual processes
The a2 Milk Company is an ASX and NZX-listed business with products across Australia, New Zealand, Greater China, the US, and building into markets in Hong Kong, Singapore and Vietnam. With strong...
How Marketing Teams Work Remotely Productively
2020 has forced many industries and professions to re-think how they operate in order to stay afloat. Many who typically work in offices, have made the move to work remotely. Marketing operations and...
Marketing Approvals: What's the Real Cost?
The real cost of marketing approvals isn't production — it's the approval process itself. High revision counts, multiplied by every approver's time, often exceed the cost of producing the work. These...
Best Practices for successfully managing remote teams
Over recent times and with the advantage of technology and cloud-based solutions, Australia has experienced a surge in the number of professionals working remotely. That number increased...
Simple Admation named in SoftwareWorld's top 10 advertising agency software (2020)
In 2020, Simple Admation was named in SoftwareWorld's top 10 list of best advertising agency software, with a rating of 97/100. SoftwareWorld is a software review site that publishes category-based...
Tips to avoid the pitfalls of implementing project management software
So you've finally selected the right project management software for your business, and you're keen to move on to the implementation phase. Before you do anything, make sure you read our top 7 tips...
How to Manage a Creative Team's Workload
Managing a creative team's workload means matching what the team is asked to produce against what it can realistically produce. That requires three things most teams lack: visibility of who is...
Burnout in Creative Marketing Teams: What Causes It and How to Fix It
Burnout in creative marketing teams is usually a systems problem presenting as a people problem. It is driven by sustained high request volume, unclear priorities, rework caused by incomplete briefs,...
