What's the difference - task, process and project management software
The tools that marketers use to produce marketing content can differ from brand to brand. Depending on the size of your business and the complexity of your projects, your marketing team may comprise...
Connect your workflow and finance software for greater ease and agility
Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is...
4 strategies to improve your marketing team's efficiency
You?ve done the preliminary work in getting the right people onboard, so now your creative team should be operating like a well-oiled machine. Right? Well, not exactly. Even if you?ve got the best...
Which Software is Right? Understanding Marketing Software Categories.
The role of the marketer has evolved over time to keep up with technological advancements and business demands. Today, not only do you have to be a jack of all trades, you also have to be a master of...
Debunking common misconceptions about project management software
Managing your creative projects is no easy feat. Not only do you have multiple jobs on the go, you also have to resource tasks, chase feedback and approvals, brief changes, stay on budget, and meet...
Best Practices S3: How Small Digital Agencies Punch above their Weight
In the rapidly evolving landscape of 2023, small digital agencies face a fundamental question: how can they effectively compete with larger agencies? As brands increasingly bring tasks in-house, the...
How to Calculate ROI on Approval Workflow Software
To calculate ROI on marketing approval workflow software, weigh four inputs against the platform cost: your current approval cycle time per campaign, the average number of revision rounds per asset,...
How to Select Approval Workflow Software: A Buyer's Guide
Selecting approval workflow software is a structured project, not a quick purchase. The teams that choose well define their requirements before they look at vendors, score options against those...
Know the risks of working with smaller ad agencies
Over the last couple of weeks, we?ve been looking at the benefits for brands working with smaller ad agencies. This week we?re going to review the flipside of the argument and outline some of the...
Challenges faced by digital agencies not adopting project management
Recently I ran into an old colleague, Penny, who has started working for a small to mid sized digital agency. I asked her how it was going and she told me the agency had experienced a significant...
