5 Ways Marketing Team Structures are Changing in 2019
It’s become de rigeur for marketing team structures to change every couple of years, if not more frequently. These restructures can be as simple as a slight re-organisation to accommodate the...
5 Tips for Buying Martech that Saves You Time
If you look at all the separate individual platforms or SaaS systems companies are investing in, teams are losing about five hours a week just by logging in and going into those separate systems....
Why AI is Too Important to Leave to Data Scientists
Marketers cannot leave data scientists to apply artificial intelligence to marketing data without themselves understanding how the technology works, or they risk misunderstanding their markets,...
5 Signs Your Marketing Planning Process Needs an Update
“Planning is bringing the future into the present so that you can do something about it now.” That’s the claim of time management guru Alan Lakein. So why don’t more marketers look forward to...
4 Ways AI Will Make Creative Briefs Better
Ad man David Ogilvy once famously said: “Give me the freedom of a tight brief.” A tight creative brief to agency creative teams eliminates time-wasters and tangential information, making it faster...
4 Things We Learned About Implementing Agile Marketing
There’s no doubt agile marketing is a hot topic in marketing circles, and it’s easy to see why. In a world that’s moving faster, agile marketing helps build nimbleness and adaptability into marketing...
4 Sure-Fire Ways to Improve Your Agency Relationships
Looking for better work from your creative agency? This can lead marketing teams to those all-consuming, headline-grabbing agency pitches that end up being expensive, time-consuming and inherently...
4 Marketing Technology Trends that will Transform Higher Education Marketing
“There’s a tsunami coming.” So said John Hennessy, President of Stanford University in a now-famous interview with The New Yorker in 2012. He was referring to how technology was about to radically...
4 Key Issues for Marketers Managing the Customer Experience
It was exciting to get the results from Simple’s recent research study, Marketing Operations in the Age of Intelligence — and have it confirmed that in many cases, marketers are now becoming the...
3 Tips for Retail Marketing Success From ex-Swisse CEO Radek Sali
Radek Sali, the former chief executive of Swisse, gave a great presentation in Melbourne at a recent retail event about how applying the wellness message to his own corporate culture, as well as the...
