--- title: Simple Marketing Operations Blog | Jodie Byass (3) description: Simple.io Manage Marketing Better. It's Simple Industry News and Updates (3) --- - [Resources](https://www.simple.io/resources/) - [Blog](https://www.simple.io/blog/) - [Admation Login](https://www.admation.com/cgi-bin/WebObjects/Admation.woa?configID=yfvv2aCNyy4JEeTtBbARY0) [![logo-simple-1o](https://blog.simple.io/hubfs/logo-simple-1.svg)](https://www.simple.io/) - [Products](https://www.simple.io/products/) - [Solutions](https://www.simple.io/simple-solutions/solutions-by-category/) - [Pricing](https://www.simple.io/pricing/) [![Talk to Our Team](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/20878613/a51be753-6dc2-4054-93fc-f2ee78720a29.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/20878613/a51be753-6dc2-4054-93fc-f2ee78720a29) - [Products](https://www.simple.io/products/) - [Solutions](https://www.simple.io/simple-solutions/solutions-by-category/) - [Pricing](https://www.simple.io/pricing/) - [Resources](https://www.simple.io/resources/) - [Blog](https://www.simple.io/blog/) - [Admation Login](https://www.admation.com/cgi-bin/WebObjects/Admation.woa?configID=yfvv2aCNyy4JEeTtBbARY0) # Simple Marketing Solutions Blog Stay up to date with Marketing industry and Software  Trends and news [![image](https://blog.simple.io/hubfs/2025%20Stock%20Images%20Low%20Res/AdobeStock_492243970.jpeg)](https://blog.simple.io/online-proofing-software-guide) ## [Online Proofing Software: Benefits, Signs You Need It & How to Choose](https://blog.simple.io/online-proofing-software-guide) Online proofing software gives marketing and creative teams a single, structured platform to review, annotate and approve every asset — replacing email, spreadsheets and printed mark-ups with... - [Simple Admation](https://blog.simple.io/tag/simple-admation) - [Online Proofing](https://blog.simple.io/tag/online-proofing) [![image](https://blog.simple.io/hubfs/AdobeStock_378308749.jpg)](https://blog.simple.io/marketing-version-confusion-cost) ## [The Hidden Cost of Marketing Version Confusion: Time, Budget, and Brand Risk](https://blog.simple.io/marketing-version-confusion-cost) The Problem Hiding in Plain Sight "Which version is final?" If your marketing team asks this question more than once a week, you're not alone. And you're losing more than you think. Version... - [Simple Admation](https://blog.simple.io/tag/simple-admation) - [Marketing Approval Workflow](https://blog.simple.io/tag/marketing-approval-workflow) [![image](https://blog.simple.io/hubfs/Dokio%20+%20Simple.png)](https://blog.simple.io/simple-and-dokio-announce-strategic-partnership-to-support-marketing-operations-and-sales-enablement-at-scale) ## [Simple and Dokio Announce Strategic Partnership to Support Marketing Operations and Sales Enablement at Scale](https://blog.simple.io/simple-and-dokio-announce-strategic-partnership-to-support-marketing-operations-and-sales-enablement-at-scale) Melbourne, Australia – Feburary 2026 — Simple and Dokio have announced a strategic partnership to support organisations managing central marketing operations alongside local execution and sales... - [Marketing Compliance](https://blog.simple.io/tag/marketing-compliance) - [Industry Trends + POV](https://blog.simple.io/tag/industry-trends-pov) [![image](https://blog.simple.io/hubfs/2023%20Stock%20Images%20(High%20Res)/23-AdobeStock_266488434%20%5BConverted%5D.jpg)](https://blog.simple.io/the-right-approvers-every-time-how-admations-smart-templates-transform-marketing-workflows) ## [The Right Approvers, Every Time: How Admation's Smart Templates Are Transforming Marketing Workflows](https://blog.simple.io/the-right-approvers-every-time-how-admations-smart-templates-transform-marketing-workflows) Picture this: It's Sarah's third week as a marketing coordinator at a major bank. She's just finished designing a digital banner ad for a new home loan product, and now she needs to get it approved.... - [Simple Admation](https://blog.simple.io/tag/simple-admation) - [Marketing Approval Workflow](https://blog.simple.io/tag/marketing-approval-workflow) [![image](https://blog.simple.io/hubfs/Blog%20Images%20(Low%20Res)/Jira%20Versus%20Admation.png)](https://blog.simple.io/why-jira-isnt-built-for-marketing-teams-the-case-for-purpose-built-marketing-project-management-software) ## [Why Jira Isn't Built for Marketing Teams: The Case for Purpose-Built Marketing Project Management Software](https://blog.simple.io/why-jira-isnt-built-for-marketing-teams-the-case-for-purpose-built-marketing-project-management-software) Jira is software development project management software designed for agile workflows and technical issue tracking. Marketing teams require specialised features that Jira lacks: visual proofing for... - [Simple Admation](https://blog.simple.io/tag/simple-admation) - [Marketing Project Management](https://blog.simple.io/tag/marketing-project-management) [![image](https://blog.simple.io/hubfs/2022%20New%20Branding%20Elements/Simple%20Hubspot%20Banner%20Illustrations_admation%202022.jpg)](https://blog.simple.io/2025-year-in-review-at-simple) ## [A Look Back at 2025 — A Year of Growth, Innovation and Collaboration at Simple](https://blog.simple.io/2025-year-in-review-at-simple) As 2025 comes to a close, we’re reflecting on a year that’s seen strong growth, major product releases, and continued collaboration with the incredible marketing, creative and brand teams we’re proud... [![image](https://blog.simple.io/hubfs/Marketing%20Briefs.png)](https://blog.simple.io/got-bad-briefing-habits-heres-how-admation-helps-you-brief-better) ## [Stop Wasting Time on Bad Briefs | Smarter Marketing Project Management and AI Insights](https://blog.simple.io/got-bad-briefing-habits-heres-how-admation-helps-you-brief-better) The creative brief isn't just paperwork; it's the cornerstone of your marketing project. Yet briefing often turns out to be a challenge even for seasoned professionals. Research by the Better Briefs... - [Simple Admation](https://blog.simple.io/tag/simple-admation) - [Marketing Project Management](https://blog.simple.io/tag/marketing-project-management) [![image](https://blog.simple.io/hubfs/Imported_Blog_Media/MarketingCompliacne.jpeg)](https://blog.simple.io/marketing-approval-checklist) ## [What Are Marketing Approval Checklists and Why Do They Matter?](https://blog.simple.io/marketing-approval-checklist) Marketing approval checklists are structured sets of review criteria that reviewers complete before approving a piece of content. They make sure every campaign, asset or communication is assessed... - [Simple Admation](https://blog.simple.io/tag/simple-admation) - [Marketing Compliance](https://blog.simple.io/tag/marketing-compliance) [![image](https://blog.simple.io/hubfs/2206_bottleneck_01.jpg)](https://blog.simple.io/identifying-and-fixing-bottlenecks-in-your-approval-workflow-process-1) ## [Common Bottlenecks in Marketing Approval Processes (& Fixes)](https://blog.simple.io/identifying-and-fixing-bottlenecks-in-your-approval-workflow-process-1) The most common bottlenecks in a marketing approval process are incomplete briefs, too many approvers, scattered feedback, slow compliance reviews, and overloaded creative teams. Each one is... - [Simple Admation](https://blog.simple.io/tag/simple-admation) - [Marketing Approval Workflow](https://blog.simple.io/tag/marketing-approval-workflow) [![image](https://blog.simple.io/hubfs/2022%20-%20Stock%20Images%20low%20res/AdobeStock_339566339.jpg)](https://blog.simple.io/improving-creative-team-collaboration) ## [Improving Creative Team Collaboration with the Right Project Management Tools](https://blog.simple.io/improving-creative-team-collaboration) Effective collaboration is one of the strongest predictors of marketing performance — and one of the hardest things to get right across marketing, creative, legal and compliance teams. Simple... - [Marketing Project Management](https://blog.simple.io/tag/marketing-project-management) - [Collaboration](https://blog.simple.io/tag/collaboration) - [About](https://www.simple.io/about/) - [About Simple](https://www.simple.io/about/) - [Our Customers](https://www.simple.io/our-customers/) - [Partners](https://www.simple.io/partners/) - [Contact](https://www.simple.io/contact/) - [Products](https://www.simple.io/products/) - [Simple Admation](https://www.simple.io/products/simple-admation/) - [Simple Asset Manager](https://www.simple.io/products/simple-asset-manager/) - [Simple Retailpath](https://www.simple.io/products/simple-retail-path/) - [Simple Brand Manager](https://www.simple.io/products/simple-brand-manager) - [Solutions By Category](https://www.simple.io/simple-solutions/solutions-by-category/) - [Approval Workflow](https://www.simple.io/solutions/marketing-approvals/) - [Brand Management](https://www.simple.io/solutions/brand-management) - [Creative Briefing](https://www.simple.io/solutions/creative-briefing) - [Digital Asset Management](https://www.simple.io/solutions/dam-2/) - [Marketing Compliance](https://www.simple.io/solutions/marketing-risk-compliance/) - [Project Management](https://www.simple.io/solutions/project-and-campaign-management/) - [Resource Management](https://www.simple.io/solutions/mrm/) - [Online Proofing](https://www.simple.io/solutions/online-proofing) - [Product Information Management](https://www.simple.io/solutions/product-information-management/) - [Retail Marketing](https://www.simple.io/solutions/retail-marketing-2/) - [Solutions By Use Cases](https://www.simple.io/simple-solutions/solutions-by-use-cases/) - [Banking & Finance](https://www.simple.io/usecases/banking-finance/) - [Health & Pharma](https://www.simple.io/usecases/health-and-pharma/) - [Insurance](https://www.simple.io/usecases/insurance) - [Marketing & Operations](https://www.simple.io/usecases/operations/) - [Ad & Digital Agency](https://www.simple.io/usecases/agency/) - [Retail & E-Commerce](https://www.simple.io/usecases/retail/) - Resources/Blog - [Knowledge](https://www.simple.io/resources/) - [Webinars](https://www.simple.io/webinars) - [Customer Success](https://www.simple.io/resources/?category=customer-success) - [Blog](https://www.simple.io/blog/) - [Support](https://support.simple.io) - [Admation Login](https://www.admation.com/cgi-bin/WebObjects/Admation.woa?configID=yfvv2aCNyy4JEeTtBbARY0) - [Submit ticket](https://support.simple.io/support/tickets/new) - [Help Centre](https://support.simple.io) - [FAQ](https://www.simple.io/faq/) - [![icon-facebook-2](https://blog.simple.io/hubfs/icon-facebook-2.png)](https://facebook.com/SimpleHQ) - [![icon-linkedin-2](https://blog.simple.io/hubfs/icon-linkedin-2.png)](https://www.linkedin.com/company/simplehq) - [![icon-twitter-2](https://blog.simple.io/hubfs/icon-twitter-2.png)](https://twitter.com/simplehq) © 2026 All rights reserved - [Privacy Policy](https://www.simple.io/privacy-policy/) - [Cookie Policy](https://www.simple.io/cookie-policy/) - [Cookie Settings](https://www.simple.io/cookie-settings/) - [Security](https://www.simple.io/security/)