Integrating Legal Reviews in the Marketing Process
Australia's marketing scene thrives on swift action. Campaigns need to be conceptualised, developed, and launched at lightning speed to capture fleeting trends and consumer preferences. But...
Laying the Groundwork: Building Strong Marketing Operations Foundations
Having spent over 15 years on both sides of the marketing technology (MarTech) table – as a marketing user and a Martech supplier – I've witnessed the explosion of MarTech solutions firsthand....
Conquering Marketing Mayhem: How Admation Checklists Saved My Sanity
Ever feel like you're drowning in a sea of marketing projects? Digital, print, video – it never ends. And on top of that, each project comes with a mountain of approval requirements. Keeping track of...
Digital Asset Management Audits
Why Auditing and Prioritizing Your Digital Assets is a Marketing Must-Have For over two decades, I've championed the power of Marketing Technology including Digital Asset Management (DAM)...
My Secret Weapon: Admation's Batch Approval (For Busy Marketing Teams)
Let's be honest, in a small marketing team like mine, "resource overload" could be our middle name. Online marketing is a complex beast, with endless platforms and content to manage. As the Marketing...
Beyond Fines: The Strategic Advantages of Marketing Compliance
Compelling marketing campaigns are the lifeblood of any successful brand. They capture attention, spark interest, and ultimately drive sales. But behind the scenes, there's another crucial...
Navigating Marketing Compliance: The Power of Integrated Software
Navigating the ever-evolving landscape of regulations and compliance across marketing operations can feel like running a marathon in quicksand. Compliance requirements, whether related to data...
5 Key Metrics to Measure the Effectiveness of Your Approval Workflow
Feeling the Pinch of Missed Deadlines and Inefficient Marketing Approvals? A streamlined review and approval workflow is the secret weapon of high-performing marketing teams. It keeps projects on...
The Untapped Resource: Maximising ROI on Your Marketing Team's Time
The relentless pursuit of ROI (return on investment) is a defining characteristic of marketing. We track every click, analyse every conversion, and meticulously calculate the financial return...
AI in Marketing Approvals: A Powerful Assistant, But Not a Replacement
Artificial intelligence (AI) has become a game-changer in marketing, but its integration into the world of marketing approvals requires a thoughtful approach. While AI offers undeniable benefits,...
