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Why Jira Isn't Built for Marketing Teams: The Case for Purpose-Built Marketing Project Management Software
Jira is software development project management software designed for agile workflows and technical issue tracking. Marketing teams require specialised features that Jira lacks: visual proofing for...
A Look Back at 2025 — A Year of Growth, Innovation and Collaboration at Simple
As 2025 comes to a close, we’re reflecting on a year that’s seen strong growth, major product releases, and continued collaboration with the incredible marketing, creative and brand teams we’re proud...
Stop Wasting Time on Bad Briefs | Smarter Marketing Project Management and AI Insights
The creative brief isn't just paperwork; it's the cornerstone of your marketing project. Yet briefing often turns out to be a challenge even for seasoned professionals. Research by the Better Briefs...
What Are Marketing Approval Checklists and Why Do They Matter?
Marketing approval checklists are structured sets of review criteria that reviewers complete before approving a piece of content. They make sure every campaign, asset or communication is assessed...
Common Bottlenecks in Marketing Approval Processes (& Fixes)
The most common bottlenecks in a marketing approval process are incomplete briefs, too many approvers, scattered feedback, slow compliance reviews, and overloaded creative teams. Each one is...
Improving Creative Team Collaboration with the Right Project Management Tools
Effective collaboration is one of the strongest predictors of marketing performance — and one of the hardest things to get right across marketing, creative, legal and compliance teams. Simple...
Simple Asset Manager Named Best DAM Software for AI-Powered Search
Simple Asset Managerwas named one of the best digital asset management software platforms in Research.com's 2025 rankings, recognised for its smart AI search and auto-tagging capabilities that help...
The Case for Integrated Marketing Project Management Software
Marketing teams have outgrown standalone project management software. Simple Admation is an integrated marketing project management platform that combines project tracking, resource management,...
