Why Every Business Needs a Brand Management Solution
Introducing Admation’s Brand Manager: The Smart Way to Centralise and Control Brand Assets Consistency is key when it comes to brand management. Whether you’re managing a large enterprise or a...
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Why Brands Must Define and Establish Marketing Operations and Processes
As brands navigate increasingly complex marketing landscapes, defining and establishing marketing operations and workflows is essential. This is particularly crucial for brands collaborating with a...
Why the New Year is the Best Time to Review Your Marketing Workflows
For marketing operations professionals, the New Year is more than a fresh calendar—it’s a critical opportunity to step back, reflect, and make strategic adjustments to your marketing workflows, ...
How to Write a Creative Brief: 13 Essential Elements (Complete Guide)
A creative brief is the document that defines what needs to be produced, why, for whom, by when, and within what constraints. It aligns the creative team, the client, compliance, and every approver...
How to Provide Effective Feedback in Marketing Approvals
In managing and delivering creative and marketing projects, feedback is essential. It’s the compass that directs your campaigns toward achieving their goals, ensuring your brand message is both...
Maximising Martech Adoption and Utilisation: Unlock the Potential
Imagine this scenario: A seasoned marketer returns from long-service leave, energised and keen to re-immerse herself in her projects and collaborate with her team. However, what she encounters is a...
Mastering Version Control in Marketing: A Comprehensive Guide
Effectively Managing the Creation and Approval of Brand Assets Effectively managing the creation and approval of brand assets is essential for maintaining consistency and quality across all...
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Laying the Groundwork: Building Strong Marketing Operations Foundations
Having spent over 15 years on both sides of the marketing technology (MarTech) table – as a marketing user and a Martech supplier – I've witnessed the explosion of MarTech solutions firsthand....
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Conquering Marketing Mayhem: How Admation Checklists Saved My Sanity
Ever feel like you're drowning in a sea of marketing projects? Digital, print, video – it never ends. And on top of that, each project comes with a mountain of approval requirements. Keeping track of...
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Digital Asset Management Audits
Why Auditing and Prioritizing Your Digital Assets is a Marketing Must-Have For over two decades, I've championed the power of Marketing Technology including Digital Asset Management (DAM)...
