Simple Marketing Solutions Blog

Stay up to date with Marketing industry and Software Trends and news

How Digital Asset Management Has Evolved — and Why Marketers Need More From Their DAM

Speed matters — but so does staying on brand and compliant. That’s why today’s Digital Asset Management (DAM) systems do far more than store files. They manage approvals, protect compliance, and keep...

Stop Wasting Time on Bad Briefs | Smarter Marketing Project Management and AI Insights

The creative brief isn’t just paperwork; it’s the cornerstone of your marketing project. Yet, briefing often turns out to be a challenge even for seasoned professionals. A well-written brief should...

Marketing Project Management Software: The Key to Creative Collaboration in 2025 and Smarter Workflows

Introduction: Collaboration Has Evolved Creative collaboration used to be simple — gather everyone in a room, brainstorm, and move forward. In today’s hybrid and remote work environment,...

How Smarter Approval Checklists Can Transform Your Marketing Workflow

Marketing teams today are running at full speed — juggling campaign deadlines, compliance reviews, and creative sign-offs across dozens of channels. Between tight timelines and constant stakeholder...

Identifying and Preventing Bottlenecks in Your Marketing Approval Workflow

Imagine your marketing department as a content factory. Ideas spark and ignite, feeding into the creative process. But instead of a smooth flow of polished marketing materials emerging from the...

10 Steps to Building a High-Performing Creative Workflow Management

Behind every high-performing creative team is a structured workflow that keeps projects moving, feedback aligned, and deadlines intact. But designing or overhauling a creative workflow can feel...

Improving Creative Team Collaboration with the Right Project Management Tools

Why Creative Collaboration is a Strategic Imperative Effective collaboration has always been the backbone of successful marketing—but today, it’s more than a nice-to-have. It’s a strategic...

Admation’s Approval Centre Gets Its Biggest Upgrade Yet

Marketing approvals are a critical part of every campaign, yet they’re often the biggest bottleneck. For marketing teams managing multiple assets, stakeholders, and compliance reviews, traditional...

Beyond Red Pens: Project Management Solutions for Digital Review Efficiency

Cluttered email threads, messy printouts, and unclear feedback were once the norm for teams managing asset-heavy projects. In this scenario, employees could wind up spending more time on routine...