Simple Marketing Operations Blog

Global events in the last couple of years have transformed the workplace for companies of all sizes, and the new normal is here to stay. This shift changes how workflow management is handled, as well...

A few years ago a Stanford University study found that collaboration fosters motivation and transforms "work into play". In simple terms, effective collaboration creates a dynamic environment where...

Typically, marketing teams, no matter how big or small, in both agencies and businesses use online proofing software to manage their review and approval processes. In some cases, these marketing...

Imagine a world without MS Word. Or Excel and PowerPoint. It’s almost impossible. Without a doubt, MS Word and the Office 365 suite is the most popular document creation software. As a standalone...

A few years ago a Stanford University study found that collaboration fosters motivation and transforms "work into play". In simple terms, effective collaboration creates a dynamic environment where...

In the past few years, there have been significant changes in the marketing landscape from new social media platforms, new ways to generate awareness about a brand or product, new technologies, and,...

Most customers are on first-name terms with the Silo Effect: you know, when you call your insurance company to discuss your home insurance policy and find if you also want to take a car insurance...

Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...

Anyone who’s ever been part of a marketing team understands how chaotic it can be to execute on strategy. This only gets worse the larger your team gets. You end up with tool chaos — multiple logins,...

Cross-functional teams were once the domain of short-term or discrete projects – set up for a few months or a couple of years, and disbanded once the job was done. But the need for greater agility...