9 Tips for Getting a Better Return from your Martech Investment
A former colleague returned from an international secondment with his employer recently to find the local marketing team had invested in a number of new martech tools while he was away, none of which...
Why building your corporate memory muscle is your best marketing and CX investment
We all know there’s a high level of turnover in the average marketing team. How high? Well, according to a recent LinkedIn study, marketing roles have the highest turnover rate of any job function at...
Agile Marketing with Scrum: “How we Went Agile with a $25m Brand Relaunch”
Mortgage broker Aussie is undergoing an agile transformation across its entire business, including implementing agile marketing Scrum methodology, according to general manager of customer...
Seven sins of marketing planning
After 30 years in marketing and technology not many things surprise me anymore. But I have to confess, I’m still astonished at how little attention is paid to marketing planning.
Laying the foundations for transformational change in marketing
Few people know what it takes to deliver successful transformations in marketing and operations as well as Norma Abeyasekera, founder of Abey & Abey Consulting and former Director Operations,...
Is version control the bane of your existence?
How do you know the correct version of your marketing content and collateral is the only version that gets distributed? On the face of it, this might seem like a redundant question. But is it?
8 Tips for Tackling your Internal Agency’s Biggest Problem: Growth
Internal agencies are all the rage, it seems. Whether you’re in corporate marketing, retail, a technology start-up or a sector with specific needs such as higher education — marketing teams are...
The 5 lines of defence for marketing risk and compliance
Governance and compliance procedures are often taken for granted in marketing — until they fall down. But what happens when risk and compliance procedures go wrong?Imagine a financial institution...
6 Things to Do After a Marketing Team Restructure
Marketing teams were once relatively stable structures with brand and direct marketing teams, perhaps a communications or events team, and a few agency partners. That has changed with the addition of...
7 Ways Simple helps CMOs Reduce Marketing Complexity
“Marketing is not easy. It’s hard.” Those words might have been uttered by any junior marketer, in any organisation, anywhere. In fact, they come from a conversation about marketing complexity...
