Why Intellectual Property is Crucial to your Brand’s Digital Marketing Success
It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...
Six Ways to Smash the Silo Effect that Plagues Marketing
Most customers are on first-name terms with the Silo Effect: you know, when you call your insurance company to discuss your home insurance policy and find if you also want to take a car insurance...
6 Mistakes to Avoid When Implementing Agile Marketing
Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...
Agile Marketing: 101 Things to Know Before You Go Agile
Heard of agile marketing? Wondering if you should try it with your marketing team? We’ve done the leg work and gathered together more than 100 need-to-know insights, statistics, observations and...
The Creative Brief: How Cochlear Gave Consumers a Hearing Test in Disguise
Listed hearing implant maker Cochlear was a well-known name in Australia due partly to the long history of the company and its founder Graeme Clark, who developed and implanted the world’s first...
Case Study: Setting SOPs for Marketing and Creative Workflow in Simple
A major Australian bank was finding it challenging to keep track of all the requests for work coming into the marketing department, as well as monitoring the creative workflow through its internal...
Five Reasons to get a Marketing Operations Platform (aka MRM) this year
Take a minute to think about this thorny marketing operations issue: how much of your team’s marketing activity is really aligned with your strategic goals? For one client, prior to its appointment...
The Death of the Spreadsheet Marketing Calendar
Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...
How to Consolidate 4 of Your Marketing Tools with 1 Solution
Anyone who’s ever been part of a marketing team understands how chaotic it can be to execute on strategy. This only gets worse the larger your team gets. You end up with tool chaos — multiple logins,...
It Ain’t What You Do, It’s The Way That You Do It
Many of today’s marketers spend their days, nights and weekends knee-deep in activities, campaigns and metrics which are broadly common across key verticals (finance, education, FMCG, etc) and...
