Simple Marketing Solutions Blog

I once knew a Marketer who promised me a chart to heaven, but took everyone through a matrix to hell. He had a romance with RACI, a penchant for PERT and a gal who loved GANTT. (Last I heard, he died...

Before you decide to implement an Agile Marketing process, it’s important to assess the benefit to your organisation of adopting Agile Marketing and your readiness for it — both from the point of...

It’s always exciting in business when you see the value of a new opportunity, and I believe we’re witnessing the emergence and redefinition of a whole new category of marketing technology software —...

The increased level of personalisation now available to financial services brands through the responsiveness and immediacy of digital media and marketing channels is a double-edged sword.

There’s a cult of ‘agility’ emerging in marketing as businesses look for ways to compress all elements of their go-to-market timeframe. Six to eight months to launch a major campaign is no longer...

We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we...

Writing a brief that inspires a creative outcome is something with which many marketers struggle. In this blog series, we look at how award-winning creative campaigns go from brief to results. ...

Today marked an exciting development in the history of Simple! Simple’s CEO appeared onstage at Microsoft’s Business Forward customer event in Melbourne with James Phillips, Corporate Vice President,...

Artificial intelligence will very soon be a cost of doing business for retailers. That’s one of the messages that emerged strongly from a recent retail forum hosted by Microsoft in Melbourne.The...

When we talk about partnerships at Simple, there are few that we’re as excited about as Advvy, a technology startup that picks up where Simple leaves off, extending marketing workflow and resource...